As mobile data usage continues to soar, mobile operators must seek out innovative yet cost-effective methods to truly differentiate their offers. In doing so, they can stand apart from competitors, increase market share and boost brand perception.
Alepo can provide a solution that enables mobile operators to design truly unique business offers based on the websites a customer browses. For example, a mobile operator may offer customers credits or bonuses for browsing popular sites such as Facebook or Twitter, or customers may select their own preferred sites to browse for free.
As a feature of Alepo's convergent charging & billing platform, Alepo's Mobile Data Segmentation solution adds another dimension in designing truly innovative offers that allow mobile operators to set themselves apart from the rest.
- Guide Mobile Data Traffic by offering discounts and bonuses to users when they consume the services that generate the most revenue for the operator and operator's partners. By offering incentives, mobile operators can effectively navigate data traffic to their revenue-generating VASs.
- Differentiate Business Offers beyond pricing competitions by offering free mobile access to popular websites. Via Alepo's Subscriber Portal, customers can elect which websites to browse for free, either from a predefined operator list or by inputting their own.
- Fine-Grained Rating in Alepo's convergent charging & billing platform offers endless possibilities in designing offers that meet and exceed customer demands. Rating can vary by time or day, subscription type, discount or promotional period and even by usage. For example, a mobile operator could offer corporate customers discounted mobile access to certain websites during business hours only, or could offer free access to social networking sites for users once they reach 3Gbs of mobile data in a month.
- Partnering with Content Providers produces revenue for both the operator and the partner provider, with endless business models.
- An APN-free Solution, Alepo's Mobile Data Segmentation solution is not limited by the operator's WAP browser, making it easier for customers to access free and discounted sites without switching between browsers. Operators can easily add and manage websites without technical expertise.
Guide Mobile Data Traffic with Alepo's Mobile Data Segmentation Solution
