BLU goes live with new 4G LTE services in Ghana using Alepo’s complete LTE solution for policy and charging control, data monetization, customer experience management, and more.
Tuesday, October 14, 2014, Austin, TX – Alepo, a leading provider of network and IT software solutions for communications service providers, proudly announced today that its customer, BLU, has launched 4G LTE services in Tema and Accra, the capital city of Ghana, marking one of the first LTE deployments in the West African nation. Alepo supported BLU’s rapid deployment with an end-to-end LTE solution for policy and charging control, data monetization, customer experience management, and more.
BLU marked the launch of its new 4G LTE network with an aggressive promotional campaign called “No Limits” in which new customers can receive a free LTE-ready device and one month of unlimited LTE data. As BLU continues to invent new services and offers, the company has confidence in the flexibility, future-readiness, and ease of use of the Alepo system to bring those offers to life.
“With our tight deployment deadlines, it was imperative that we choose a solutions provider like Alepo, whose proven, market-ready solutions meet our immediate goals today while also being able to flex and adapt to our ever-evolving network and business,” stated Ekow Thomson, COO at BLU.
As part of this launch, BLU has leveraged Alepo’s Evolved Packet Core, including advanced policy and charging control, and Alepo’s Service Enabler 9.0 (SE) – a complete, carrier-grade BSS / OSS framework that enables a smart customer experience as well as an efficient back office. Pre-integration of SE 9.0 with Alepo’s advanced policy and charging control nodes means that BLU will be able to readily deliver, manage, and monetize LTE services, upon launch and as those services and market demands evolve. Alepo’s platform enables services over multiple access networks, supporting BLU’s LTE and Wi-Fi networks.
In this phase of the launch, BLU focused its LTE network on the delivery of 4G LTE data services. Blu plans to later extend its offerings to include services such as Wi-Fi, Voice over LTE and Video on Demand, assured of its future-proof solution from Alepo.
“We are excited to help bring such innovative LTE services to life for the citizens of Ghana,” stated Dan Stern, Vice Presidentt of Sales at Alepo. “BLU has proven to be a strong and savvy competitor, no doubt an LTE market leader in such a rapidly growing marketplace, and we look forward to our continued partnership to support BLU’s delivery of innovative new LTE products and technologies.”
About BLU
Blu Telecommunications Limited (BLU) is a Ghanaian owned premier telecommunications company utilizing the latest 4G technology to deliver ultra-fast broadband to consumers in Ghana. BLU has secured a 4G license from the National Communications Authority, the Regulator of Telecommunications in Ghana and will be launching its services in 2014, providing a wide range of telecommunications services including data, voice, Wi-Fi hotspots and IPTV services to residential and business subscribers using an ultra-fast 4G LTE network. www.blu.com.gh
