Buckeye Broadband launches ad-sponsored internet and public WiFi using Alepo’s Carrier WiFi solution
Case Study Overview
As one of the largest cable providers in the American Midwest, Buckeye Broadband provides high-speed internet services with its fiber-optic network. The operator partnered with Alepo to help expand its high-speed broadband service to NW Ohio/SE Michigan and Erie County residents.
This case study details how Alepo helped Buckeye Broadband introduce an innovative captive portal use case to enable free broadband access as well as launch public WiFi in multiple locations.
The operator wanted to generate revenue from advertisements, provide much-needed connectivity with a public WiFi offering, as well as leverage the potential of converting those using the free service into paying customers.
Understand the operator’s requirements
Buckeye Broadband wanted to redirect non-paying customers to a captive portal to watch a sponsored video or complete a survey every 30 minutes in exchange for free internet access. It wanted Alepo to enable flexible captive portal creation capabilities, provide public WiFi infrastructure, and more.
Learn more about Alepo’s solution
Alepo’s WiFi Service Management Platform (SMP) supported the operator’s unique use cases, enabled agents to be self-sufficient, unlocked a new revenue stream through ad-sponsored internet, and more.
Know more about the business use cases it enabled
The platform supports a host of free and paid customer journeys, including surveys, promotional videos, OTP authentication over email, and more.
Discover the project outcomes
The deployment helped Buckeye Broadband attract new customers, increase recovery of outstanding dues from existing customers, improve brand loyalty, and more.