Press Release

Top 7 benefits digital BSS delivers, now and in 5G

Top 7 benefits digital BSS delivers, now and in 5G

Top 7 benefits digital BSS delivers, now and in 5G

 

14th of January 2020

 

 

 

As evidenced in countries where it has launched, 5G brings massive innovation potential but is challenging to monetize if its only unique offering is ultrafast speed. Many operators are aware that 5G success depends on their digital Business Support Systems (BSS) and bringing innovation to their own business models. A recent study by TM Forum reveals that 72% of CSPs believe 5G revenue growth is completely dependent on transforming their BSS and OSS. However, digital transformation is beneficial even before 5G is rolled out: a robust BSS stack enables implementing and monetizing key 5G use cases, such as OTT partnerships and new business models, on previous-gen networks.

5G networks are anticipated to deliver a transformational customer experience with improved speed, connectivity, network coverage, interoperability, and more. And this will be further enhanced with omnichannel support, which offers a highly personalized, consistent, seamless, and holistic view of the complete customer journey. Enabling faster speeds and connectivity, rapid service creation and monetization, and differentiated partnership models for new revenue streams will be a necessity for operators. Those ready with 5G Core (5GC) architecture before the 5G market matures will have a competitive edge. It provides a high-level of orchestration and automation with the use of a modular 5G service-based architecture (SBA) required to meet future challenges and business needs. An effective digital BSS helps to fully monetize this transformation and derive maximum ROI.

How digital BSS unlocks 5G potential

With limited features and rigid architecture, legacy BSS cannot keep up with the evolving demands of customers as they embrace a digital lifestyle. With a digital BSS stack, operators can seize the benefits of 5G – a fact they are well aware of. According to this report , the global digital BSS market is expected to reach approximately USD 7,416 million by 2025, at a CAGR of roughly 15% between 2019 and 2025.

A digital BSS provides an elastic, modern, and convergent system in a virtualized network environment, giving CSPs an edge over competitors and enabling them to readily offer unique 5G services. An effective BSS transformation helps modernize fixed and wireless networks, as well as support CSPs to introduce differentiated services and automate business processes.

What should you look for in a digital BSS?

5G facilitates real-time rating, metering and charging for sophisticated digital services, along with monetization schemes such as QoS tiers, OTT billing and charging, partner settlements (B2B2X), and more – all of which is possible only with a flexible and agile BSS platform. Robust digital BSS architecture using the latest 5G standards is essential in this competitive and ever-evolving market – today and well into the future – to be able to support a dynamic environment and provide quick time-to-value in delivering new features and functions.

Top benefits operators enjoy with digital BSS

Modern digital BSS features help improve and monetize legacy as well as next-gen networks, driving the following benefits for operators:

1. Rapid and phased deployments
A truly modern digital BSS is modular, cloud-native and deployed virtually. For operators not wanting to undertake a complete digital transformation at one go, it’s possible to implement in phases, so there is low risk involved in migration and fewer resources are required to launch it. Further, End of Life is less frequent, and the hardware is much easier to manage.

2. Accelerated monetization of use-cases
A 5G-ready digital BSS stack lets operators rapidly monetize the data network with innovative and personalized offerings, enhancing the digital experience for subscribers and improving customer loyalty. The elastic and convergent platform provides a network environment for CRM, convergent charging and billing, with REST APIs that offer the flexibility to quickly introduce a host of digital services with new billing models.

3. Centralized catalog management
With 5G, network slicing, and the surge of IoT and other data-intensive services like AI and VR, it will be challenging for CSPs to meet the demands to support new business models and use cases on the fly without expensive and lengthy backend code changes. A digital BSS stack with a centralized product catalog enables CSPs to swiftly respond to this network evolution. A common product repository and robust API framework allow CSPs, partners, and distributors to accelerate TTM for new products and services and improve revenue and customer engagement. With modern centralized catalogs, plans can be defined by many metrics such as volume, value, time, and quality of service. This core functionality helps ease teamwork and collaboration, manage offers efficiently, support multi-play offerings, and provide quick access to prebuilt use cases library.

4. Improved customer management
Customer relationship management covers all important aspects of the customer lifecycle, from registration and hierarchy to offering a 360-degree view to CSRs for subscribers as well as enterprise customers. With digital CRM, operators can implement automated workflows, streamline sales and support, and use chatbots and AI to reduce manual CSR workload. Additionally, it enables instant issue redressal and quick troubleshooting with web and mobile self-care including live chat options, lowering operational expenses and reducing churn.

5. Efficient revenue management
CSPs need real-time billing and policy control capabilities to seize and monetize opportunities that all-IP networks bring. Convergent charging facilitates automated rating and charging mechanisms. Further, revenue management solutions with reliable interconnect and billing for roaming help manage diverse partnerships, enabling CSPs to efficiently charge other operators for use of their voice, data, SMS, and other network infrastructure. A modern digital BSS with real-time APIs can also facilitate new 5G use cases like surge or congestion charging at times when the demand for digital services is high.

6. Enhanced partner management
A digital BSS stack with an integrated partner management platform helps improve operational agility by streamlining the partner lifecycle. It helps cultivate relationships with simplified onboarding, self-service, and support for a host of partner functions such as content, OTT, IoT, interconnect agreements, roaming, MVNO, and others. A partner management solution with open API integration works seamlessly with third-party systems.

7. Automated omnichannel support
Improving customer experience is not merely about providing better user interfaces on various devices, but also integrating the process across channels. Omnichannel support allows operators to provide a consistent, seamless, and highly personalized self-care experience through web, mobile and social media platforms, ensuring swift problem resolution while making customers feel more connected and valued. The most recent additions to this trend are WhatsApp-, AI- and NLP-powered chatbots for instant redressal of customer queries.

Telcos are already in the battle to build 5G networks and intend to offer improved quality of service to customers. And as they invest billions of dollars in 5G RAN, they must remember that an effective 5G strategy includes IT systems to generate ROI on that investment. Digital BSS has the great benefit of being modular so it can be rolled out in phases, mitigating the risks involved in a largescale migration of one’s billing system. To maximize their chances of success, operators must modernize their infrastructure with a digital BSS transformation today.

Rani Shanmugam

Rani Shanmugam

Marketing Content Writer

Long story short, Rani writes about the workings of telecom networks. Short story long, she has a rich and diverse background as a developer, business analyst, and technical writer for broad-spectrum solutions across various industries, and is now focused on telecommunications marketing. She unwinds by painting with her toddler son and loves to whip up elaborate meals fit for a feast.

How Partnerships Are the Key to 5G Success for Telcos

How Partnerships Are the Key to 5G Success for Telcos

How Partnerships Are the Key to 5G Success for Telcos

 

23rd of October 2019

 

 

 

The proliferation of smart devices and high-speed internet has revolutionized the telecommunications sector, and the advent of 5G is further bolstering this transformation. Earlier, telecoms mainly partnered with other operators to share their networks, data, messaging and voice services through wholesales agreements, but these partnerships have evolved considerably over the years. In order for 5G to be a commercial success for telcos, more advanced partner models will need to be supported for all of the new use cases and devices that are envisioned for the network.

Today, a modern partner management solution for 5G success enables the convergence of partners across multiple sectors and caters to highly diverse needs. Unified partner systems cover key segments like distribution, IoT/M2M, content/OTT, roaming, wholesale billing, MVNO, and more. The result: automated processes, the ability to launch any partner model, and reduced operational costs.

Partnerships will pave the way forward

Telecom leaders are currently thought to be risking billions of dollars as they struggle to address a host of challenges. High-cost wireless and fixed connections, coverage outages, demand for improved customer service, and an ever-growing list of competitors are only some of the roadblocks in deriving ROI.

International consultancy BearingPoint recently commissioned a study in which 85 executives of Tier 1 and Tier 2 Communications Service Providers (CSPs) from Europe, Asia, and the US, as well as 440 executives from sectors such as IT, technology, automotive, transport, banking, and insurance, were interviewed. According to their findings, 60 percent of the CSPs believed working in collaboration helps drive cost-effective and innovative solutions, while 59 percent were of the opinion that partnerships help them remain competitive, and 51 percent believed they would improve customer experience in the telecom market.

However, the study found that telco transformations tend to focus on adopting new trends in technology for short-term financial success, “as opposed to working to address an increasingly widely held view that if CSPs don’t consider new digital business models, they will not survive in their current form.” Overall, it concluded, most CSPs still view digital transformation as a means of achieving short-term cost reduction, instead of attempting to gain long-term benefits such as the scope for new business partnerships.

It’s essential for operators to alter this approach to remain relevant and for their businesses to be profitable. They will need to move beyond delivering connectivity to become digital ecosystem enablers, co-creating new services with partners and subscribers. Partner management converges three key tenets of modern business success: improved customer experience, service innovation, and competitiveness.

Many of these advanced partnership models can be implemented on LTE networks, and as operators upgrade to 5G, they will be able to enhance existing use cases as well as introduce new ones. In addition to 5G, new technologies that create partnership opportunities include IoT, network function virtualization, software-defined networking, cloud-based platforms, and more.

The role of partnerships in 5G monetization

As 5G networks and devices materialize, partnership models will be established in multiple layers, from sharing infrastructure and exposing network capabilities as a service, to launching a wide range of devices and services onto the system.

5G has raised consumer demands considerably, with expectations like unlimited data usage, downloading movies in seconds, and unique services and devices like smart home appliances. This means there is a need for CSPs to monetize beyond data bundles and introduce indirect monetization mechanisms with the help of schemes like sponsored data.

New models could be created with 5G that don’t exist today and be the key to telco success. Imagine a telco could spin up a 5G network slice for a ride-share company like Uber, with a revenue-share agreement based on total distance the fleet drove, all reported and charged real-time via API. Or a telco sells SaaS home security devices and takes an upfront fixed fee and monthly fee from the manufacturer. There are endless possibilities and use cases for CSP marketers to dream up.

What CSPs must now do is look at investing in platforms that enable them to monetize innovative 5G business models. This includes IoT and network slicing-based services that speed up tech advancements for various next-gen applications such as VR apps, industrial IoT apps, smart cities, connected healthcare, smart home ecosystems, wearable technologies, infotainment systems, and more.

How it works: smart business models

An effective partner management software helps reduce the total cost of ownership with fast time-to-market for new offerings. Smart revenue-sharing models allow CSPs to create new revenue streams and handle today’s ever-evolving digital and communications needs with solutions for both marketing and back-office departments.

With these smart models, CSPs can:

  • Create personalized partner contracts
  • Speed up and automate the partner on-boarding process
  • Support telecom and non-telecom partnerships
  • Support multilevel hierarchy models
  • Offer advanced self-care for partners
  • Enable any business model or billing type

What the future holds

Customers want innovative services at faster speeds. CSPs are expected to meet these expectations at every touchpoint. And to retain customers, they must meet future challenges from competing technologies quickly and at an acceptable cost.

To achieve this, CSPs must focus on partner management solutions that will help them launch offerings involving high volumes of data and video, mobile workload volatility, a greater number of connections and demand for lower latency to develop transformative strategies. Also, new revenue streams can be created by monetizing lucrative OTT content, partner applications, and other partner relationships.

So, the goal is to achieve the right balance between traditional and digital to create the richest customer experience. A unified and effective partner management solution ensures greater collaboration between multi-disciplinary partnerships, which is vital to success and the key to ROI of 5G.

Want to learn more about innovative partnership models and how Alepo’s digital BSS can prepare you for 5G and IoT? Click here for our 5G-ready digital BSS flyer.

Rani Shanmugam

Rani Shanmugam

Marketing Content Writer

Long story short, Rani writes about the workings of telecom networks. Short story long, she has a rich and diverse background as a developer, business analyst, and technical writer for broad-spectrum solutions across various industries, and is now focused on telecommunications marketing. She unwinds by painting with her toddler son and loves to whip up elaborate meals fit for a feast.

Blockchain and the Future of Mobile Money

Blockchain and the Future of Mobile Money

Blockchain and the Future of Mobile Money

 

12th of February 2019

 

 

 

As the hype dissipates around cryptocurrencies such as Bitcoin the question remains: what relevance does the underlying blockchain technology have in an increasingly digitized world?

Mobile money has relied on traditional modes of establishing trust: you trust a mobile operator to take your cash in return for a digital representation of that cash, the government trusts the operator to maintain liquidity, the operator trusts the bank to retain that liquidity, and so forth.

This model of trust was enough to support the explosive growth of mobile financial services, but will it be enough to sustain it? Today’s mobile money operators contend with complex and competitive ecosystems, increasing regulatory pressures, and high costs, particularly for cross-border remittances.

Many of these challenges can be addressed with blockchain. It allows crucial digital relationships to grow organically with the rules for transacting being shared among participating organizations and the ledger for those transactions being cryptographically secure, immutable, and mutually verifiable. In short, it facilitates trust in the digital era.

Blockchain opens doors to new opportunities by providing a platform for:

  • Partnerships with organizations that provide a share of liquidity
  • Building KYC and AML regulations into the rules for transacting
  • Auditability: allowing governments and internal auditors access to their own cryptographically verifiable copy of an immutable ledger

These are among some of the properties of blockchain that have made it enticing for mobile money. But other properties make it less so:

  • Poor performance and scalability
  • Difficult to use for analytics and business intelligence
  • Lack of control over which parties can participate or view which transactions
  • Cumbersome and complex infrastructure requirements

Many of these issues can be overcome by using a private enterprise blockchain, which avoids intensive consensus mechanisms and provides enterprise control over access and a richer set of query interfaces into the blockchain. Implementation, however, is still a massive challenge because of the lack of skill and stable APIs into the various blockchain technologies.

How do we know this?

We’ve encountered these challenges implementing blockchain into our mobile money solution. To address them, we have created a REST API gateway that insulates the core mobile money systems from changes in the underlying blockchain technology and automated and simplified the provisioning of blockchain resources, making them run in both private and public cloud. We believe we have created a feasible and desirable mobile money system that adds the benefits of blockchain, without the complexity and with the performance to scale.

While, of course, we are hoping to sell our platform, we are also keen to engage and discuss your experiences and requirements from blockchain, as it is still a new and evolving domain.

If you’d like to know more about Alepo Mobile Money and how we got there, join us for a demo at Mobile World Congress, Barcelona from February 25-28, 2019 at booth 5H71. Click here to schedule a meeting.

Pankaj Garg

Pankaj Garg

Product Owner, Mobile Financial Solutions

Pankaj Garg is a FinTech expert who is passionately engaged in managing mobile financial solutions at Alepo. Backed by over 12 years of experience in the software industry, he offers unique insight while designing solutions to match industry demands. Always up to speed with the newest advancements in the products he handles, he takes it slow only when he’s road-tripping across India to discover new places.

Mobile Wallets Are the Piggy Banks of the Future

Mobile Wallets Are the Piggy Banks of the Future

Mobile Wallets Are the Piggy Banks of the Future

8th of October 2018

 

 

When was the last time you used paper money for anything? That thought crossed my mind as I was giving my daughter her weekly pocket money, in notes and coins of course.

As someone who’s worked for the last decade on mobile financial systems, the irony didn’t escape me. Why is it that I give my kids pocket money to instill the habits of budgeting and saving – that is, getting ready for the real world – but still provide them with physical money they store in the piggy bank their grandparents bought them?

Wouldn’t it make more sense to teach my children how to manage digital money, which I firmly believe is the future of all money?

I’d rather not open them a bank account or introduce them to the mobile wallets I use – I am not that modern a father. I want them to learn and have fun doing it, but I’d still like to view and control their activity. And I would like their relatives to be able to play a part, just as easily as they would have dropped a coin in their piggy bank.

It turns out that I am not the only one looking for an online digital piggy bank or, as we at Alepo call it, an e-piggy bank.

While savings accounts and even cryptocurrencies for kids have popped up recently, this use case, I believe, is still at an early stage of maturation. The e-piggy bank may very well turn into one of the more compelling ways of onboarding young families to mobile money systems. It has inherent value to consumers in both developed and developing economies. It complements the increasingly digital lifestyle that is evidenced by the growth in smartphone usage, not only among adults, for whom it is becoming virtually ubiquitous but also among children.

An e-piggy bank is an add-on service that mobile wallet platforms can offer to customers who have children.

It lets kids receive money from their parents, relatives, and friends, request money and create different wallets to save towards their chosen goals – all under parental supervision.

Parental supervision is essential to protect children from fraud and inappropriate spending, but also from a less obvious angle: regulatory.

In many countries, children’s accounts must be linked to a parent’s, and ultimately be owned by the parent, potentially with outward spending restricted to comply with KYC and AML regulations.

Given the complexity and feature richness required for such a solution, there are two questions.

Why should mobile money operators deploy such a solution, and how?

The why is simple: the mobile money landscape today is not the same as the one in which the likes of mPesa grew. It is a competitive landscape where customers in most countries have multiple options. Finding compelling use cases and unique differentiators are key to drive mobile money adoption and improve the ever-critical digital circulation ratio. Read my full post: Digital circulation ratio is the key to mobile money profitability.

The how is not as simple. An e-piggy bank needs to be easy to use, but that doesn’t necessarily make it easy to implement.

It may be difficult to implement on top of an existing mobile money system unless that system already has the inherent flexibility to deal with complicated nested business relationships and the ability to customize policies at each of those levels.

Further, it may be tough to build and tailor a platform that’s simple enough for a child (or a grandparent) to use. But seamless user experience is crucial for an e-piggy bank to work.

I happen to work for a company that makes a mobile money solution, so I was able to put my thoughts into action. We want to help mobile money providers engage families and children safely and effectively. And as ulterior motives go, I’m hoping this also means my daughter will be able to get her own e-piggy bank soon.

For more information about the e-piggy bank feature as part of Alepo’s mobile money solution, reach us at mobile.money@alepo.com.

Pankaj Garg

Pankaj Garg

Product Owner, Mobile Financial Solutions

Pankaj Garg is a FinTech expert who is passionately engaged in managing mobile financial solutions at Alepo. Backed by over 12 years of experience in the software industry, he offers unique insight while designing solutions to match industry demands. Always up to speed with the newest advancements in the products he handles, he takes it slow only when he’s road-tripping across India to discover new places.

High Circulation Ratio Is Key to Mobile Money Profitability – Here’s How to Improve It

High Circulation Ratio Is Key to Mobile Money Profitability – Here’s How to Improve It

High Circulation Ratio Is Key to Mobile Money Profitability – Here’s How to Improve It

14th of June 2018

Every day, the mobile money industry processes over $1 billion and generates direct revenues exceeding $2.4 billion yearly, according to GSMA’s 2017 State of the Industry report. In fact, mobile money transactions in Kenya have now exceeded the country’s gross domestic product according to estimates by ICTworks. No small feat for a platform introduced a little over a decade ago in the African nation where today, five operators coexist.

The poster child of mobile money success, Kenya demonstrates the massive scope for the platform as an enabler of economic growth. Mobile money has enabled financial inclusion of millions of people by empowering them with digital financial services.

Without taking away from its unparalleled success, it is important to note that mPESA – at the forefront of Kenya’s mobile money revolution – entered a largely unbanked market, with minimal competition, relied heavily on agents for transactions, and used first-generation, feature phones as the main conduit of transactions. Whether in the developed or developing world, few parallel examples remain. Today, operators must organically build complex and varied ecosystems to attract money into the platform and creating incentives to remain in the system.

The key measure of how useful money is within a given mobile money ecosystem is the digital circulation ratio. A measure of how many times money is transacted before being cashed out.

Simply put, increasing the digital circulation ratio involves increasing reasons to enter and stay in the system.

More options for the consumer

The most straightforward way of increasing the digital circulation ratio is to offer customers more ways to spend, giving them the incentive to use their mobile wallets more frequently for a variety of purposes. Traditional options like bill payments and money transfer remain significant, but there is also scope for more complex transactions. Some of these include:

  • Buying insurance plans
  • Mutual funds
  • Government subsidy distribution
  • Payments to enterprises (college fees, for instance)
  • Saving money (micro savings)
  • Microloans

Using a mobile money platform helps people build their credit scores, making them eligible for microloans through financial institutions. The score is calculated based on the transaction type, history, transaction value, location, services used, frequency of use, and so on.

Extending services to merchants, enterprises

GSMA states that in 2017, digital circulation averaged 1.6x. However, deployments that successfully scale merchant payments have a ratio closer to 4x. Further, the most successful providers are those whose platforms offer a vast payments ecosystem; each one, on average, is integrated with seven banks, at least 90 billers and 30 organizations for bulk disbursements, and 6,500 merchants.

It is business to business (B2B) and business to business to consumer (B2B2C) models that are fundamental to this success. These capabilities help expand the available vectors into the system, while providing more reasons for them to remain within. Some of these include:

  • Retailer payments to suppliers: Suppliers now become part of the system by virtue of receiving payments.
  • Supplier payments to enterprise: By having the option of making payments through the platform, the suppliers remain within the system instead of cashing out once they receive payments.
  • Enterprises disbursing promotional cashbacks or employee salaries: Now, the enterprise has reason to continue using its money through the system.

Building such business lines requires high flexibility, not only to create different rules and policies for each business line, but also to provide business entities with internal autonomy. Flexibility provides capability, but to turn it into opportunity, the vital factor is trust. Thankfully, trust can be mediated using private blockchain.

The potential of blockchain

In creating a more diverse and complex ecosystem, it is essential to bring in major partners such as government agencies, large corporations, non-profits, and various other entities – all of which must command trust. How is trust between various entities facilitated? The answer is blockchain, where a tamper-proof ledger of all financial transactions is maintained by and shared between selected partners.

At Alepo, we strongly believe that the ability to easily roll out blockchains to partners could be a game-changer. While fully decentralized blockchain-based mobile money systems have limited appeal owing to lengthy transaction times and increased costs, private blockchains can help to create highly regulated and trustworthy relationships between various major entities that participate in the ecosystem. In such an environment, the blockchain ledger is only shared with select third parties and is opaque to other participants in the system.

Diversity and innovation are the future

Mobile money systems need to create opportunities at every level and build their own ecologies, rather than relying on tapping into societal and/or economic factors. They need to have advanced partner and business channel management, flexibility in how these channels are monetized, as well as capabilities to monetize customer data itself through innovative services such as microloans. As the systems become more diverse and complex, there is a diversity in monetization methods that can be employed – analytics, advertising, revenue-share models, and more. For the success of any system, it is crucial to choose a platform that can support different business models and multilayer disbursements.

 

mobile money profitability

A varied ecosystem can drive up the circulation ratio

Pankaj Garg

Pankaj Garg

Product Owner, Mobile Financial Solutions

Pankaj Garg is a FinTech expert who is passionately engaged in managing mobile financial solutions at Alepo. Backed by over 12 years of experience in the software industry, he offers unique insight while designing solutions to match industry demands. Always up to speed with the newest advancements in the products he handles, he takes it slow only when he’s road-tripping across India to discover new places.

Why ISP’s Need Data Monetization

Why ISP’s Need Data Monetization

Why ISP's Need Data Monetization

19th of January 2020

The Way Things Were, Is the Way Things Are.

Even as mobile plans continue to evolve and become increasingly more unique, the majority of internet service providers (ISPs) in the world are still offering the same plans they were offering 20 years ago: flat-rate, monthly plans with a specific QoS (bandwidth speed) and unlimited data. ISP offers are simple because that is what customers have traditionally demanded from ISPs. The customers seem happy with what they are receiving, and ISPs don’t see any reason to fix what isn’t broken.

Or Are They?

However, internet usage has changed, as the adoption of streaming and other over-the-top (OTT) apps continue to increase. Gone are the days of simple browsing. Internet usage has become a bandwidth-straining practice encompassing a wide range of OTT apps including YouTube, Netflix, Hulu and many more. This diverse, but consistently draining usage can create a strain on provider networks, which may already find it challenging to distinguish themselves in a saturated marketplace. ISPs must now face the fact that their traditional offerings are no longer the best means of business. The flat rate plan that used to be a great deal for the provider, has now become a steal for the customers.

The Solution is Data Monetization

Through the use of a data monetization strategy, ISPs can address both issues at once by preserving network integrity through fine-grained plans that cater to customers’ exact needs as they arise. A data monetization platform gives ISPs the power to create a network where a broad selection of customer behaviors can be catered to precisely, meaning that data is used and rated as efficiently and profitably as possible.

The Key is Differentiation

Now, data monetization solutions aren’t for everyone. Data monetization isn’t just a simple change, but rather an entirely new way of doing business for ISPs. Data monetization is for ISPs who are looking to differentiate themselves in a shifting marketplace by offering advanced business plans to combat the ever-increasing data use, innovating, and providing more customer-focused offers to retain and grow their customer base.

We’ve put together a list of some of the top game-changing data monetization use cases for ISPs.

A la Carte

Give customers complete control over their data use. Instead of offering massive “all you can eat” plans that drain customers’ wallets and over serve their data appetites, give them an “a la carte” option instead. Customers can choose to only pay for the exact data they use, the specific applications they want to use, the times of day they want to use them, and the speeds they need. By allowing customers to choose what’s best for them, you are ensuring that valuable bandwidth isn’t being wasted on grandma’s emails. With a la carte options, customers have the complete freedom to design, purchase and activate data allowances for their exact needs.

Zero-Rating

Differentiate yourself by offering plans with subscriptions to certain apps or websites that don’t impact the user’s overall data usage. For example, with a monthly 2GB plan, subscribers receive free access for up to 1GB of data for the website or app of their choice. Or, incentivize usage during off-peak times by offering things like free gaming after 10 pm. Form partnerships with apps or websites to provide this service for free, or at a lower cost. This can be a huge incentive for customers to choose you instead of the competitors. Many operators today are buying and building their own content. So, use zero-rating for your own applications and platforms, as a way to incentivize their use.

Turbo Boost

Let customers increase their speed instantly with bandwidth on demand. An increase in speed, or a turbo boost, comes at a small fee when they need the extra bandwidth.This can be a huge benefit for customers who typically subscribe to a lower bandwidth speed, but occasionally need the boost in speed to stream a movie or video chat with their family across the country.

Parental Control

Allow parents to have more control over their children’s internet use. Give parents the ability to restrict certain websites or applications, limit the times of day that child users can be on the internet, and limit the amount of data a child uses.

Happy Hours

Give a usage discount or a speed boost on special days, times or anniversaries. Happy Hours are a great way to incentivize data use during off-peak hours, decreasing the congestion peak times. Or, make customers feel special with a promotion on their birthdays or anniversaries, or on special days or holidays, giving customers a temporary higher bandwidth speed and/or a discount on data usage.

Think you’re ready to take the data monetization plunge and to truly differentiate yourself in the shifting marketplace? Read more about how you can, in the Alepo Solution Brief: Empowering the Internet Service Provider with Alepo Data Monetization!

Ryan Gray

Ryan Gray

Partner and Sales Director

Ryan is intrigued by where telecommunications will go in the next few years. As a Partner and Sales Director, she’s been exposed to many aspects of the industry in different technologies and markets. When she’s not speaking in telecom acronyms, you can find her traveling the world, skiing the Colorado Rockies or doing DIY projects on her home.