Why 5G standalone core needs to be on every operator’s roadmap

Why 5G standalone core needs to be on every operator’s roadmap

Why 5G standalone core needs to be on every operator’s roadmap

22nd of October 2020

By now we all know that 5G’s ultrafast speeds, high bandwidth, and low latency will open a world of opportunities, its advanced applications transforming virtually every industry. From manufacturing, healthcare, and the Internet of Things (IoT), to AR, VR, and gaming, the possibilities are endless. Service providers have two ways of transitioning to a next-gen network: 5G NSA (non-standalone) and 5G SA (standalone), with SA being the end-goal. 5G NSA (4G LTE EPC plus new RAN) remains the strategy to quickly launch high-speed 5G broadband, yet lacks the new architecture and functionality that will allow 5G to fulfill its visionary use cases.

Unlike 5G NSA, which reuses the Evolved Packet Core (EPC), 5G SA uses cloud-based and Service-Based Architecture (SBA) that optimize network infrastructure with virtualized network functions (NFs), enabling operators to launch differentiated services, ensuring a high quality of service.

5G NSA: step one in 5G launch

The most popular choice of service providers to deploy 5G is 5G NSA, which is 5G radio using an existing 4G EPC. This option is considered the most viable and cost-effective. The only condition is that the 4G EPC needs to be 3GPP Release 15-complaint with additional functionalities to support dual-radio connectivity. This will enable operators to seamlessly launch 5G services and offer high-speed internet and improve access capacity.

5G NSA focuses on offering higher data speeds and improved radio coverage in densely populated areas, helping CSPs rapidly market 5G to gain a competitive edge. However, it does not offer many of the advanced use cases possible with 5G SA, such as ultra-reliable and low latency communications (URLLC) and massive machine-type communications (mMTC).

5G-SA: the path to full 5G benefits

The 3rd Generation Partnership Project (3GPP) has revamped core network architecture, having moved away from traditional telecom protocols to more open, modern SBA. The 5G Core comprises multiple NFs, each responsible for specific core network functions. These NFs use REST-based APIs to interface with each other over HTTP/2 protocol, which is collectively referred to as the Service-Based Interface (SBI).

5G SA key components 5G SA key features and components

With the sheer number of use cases it supports and the forecast for devices, traffic is far more dynamic in a 5G network. And so a robust underlying core network is necessary for the network to swiftly respond to demands. 5G SA enables just that. Some of its key features:

Multi-vendor ecosystem opens the doors for new vendors, who are not just restricted to the telecom sector, or in the legacy core. The adoption of new technologies that are in-line with modern infrastructure such as REST-based (HTTP/2 or Open APIs) widens the scope for innovative vendors to contribute and revolutionize network operations and processes.

Service-Based Architecture defines key 5GC components as NFs that integrate with each over modern APIs that support multiple varied core network functions.

Control and User Plane Separation (CUPS) enables independent scaling between the control plane and user plane functions, facilitating flexible network deployment and operation. For instance, if the data traffic load increases, more data plane nodes are added without affecting the functionality of the existing control plane.

Network function virtualization (NFV) allows virtualizing entire network functions and appliances using standard vendor-neutral hardware and IT infrastructure in the 5G network. It helps operators achieve a faster service life cycle, rapid deployment, scalability, operational efficiency, agility, and more.

Network slicing enables operators to build multiple dedicated networks to cater to different business verticals with diverse requirements of high-bandwidth, ultra-reliability, low-latency communication, and more.

Multi-Access Edge Computing (MEC) distributes computing resources along the communication path using decentralized cloud infrastructure. MEC brings data and computational capabilities closer to the source and network edges such as users’ devices, IoT devices, vCPEs, and more.

Some key components include:

Unified Data Management (UDM) enables managing all subscription-related data for authorization and access services.

Unified Data Repository (UDR) stores all structured data on a flexible and highly available platform, enabling the network to readily respond to critical demands in real-time.

Policy Control Function (PCF) is evolved from the PCRF of legacy networks, providing policy assets to handle access mobility related to policies, as well as handling data- and application-related policies. It enables advanced plan and policy customization for 5G use cases.

Network Repository Function (NRF) keeps a record of all network function instances in the network and helps automate the functioning of NFs.

Network Slice Selection Function (NSSF) plays an essential role in network slicing, dynamically selecting slices based on real-time information.

Network Exposure Function (NEF) ensures information is securely translated and communicated from external applications. It is fundamental in the authorization for any access request received outside of the 3GPP network, thus ensuring the network supports use cases like cellular IoT, edge computing, and more.

Business benefits you can derive with a robust 5G SA solution

A 5G SA solution is meant to enable service providers to adapt to key technological changes like a cloud-native and microservice-based architecture, helping achieve operational excellence while maximizing ROI. It can facilitate:

  • Rapid introduction of new services without interfering with existing services
  • Scaling to support changing network demands and growing subscriber bases
  • Offering differentiated services with high QoS
  • Automating functions like network slicing
  • Lowering operational costs

Alepo’s role in your 5G journey

Alepo offers core network solutions and a digital business support system (BSS) to support unified 4G management (EPC, IMS), C-IoT, and non-3GPP networks (such as WiFi).

Alepo’s 5G Core solution includes AUSF, subscriber data management (SDM), UDM, UDR, EIR, PCF, and Charging Function (CHF). It also includes a unified and highly scalable subscriber repository that holds identities and subscription profiles for both 4G and 5G. The 5G Core employs cloud- and PaaS-agnostic microservice-based software architecture and supports public, private, and hybrid deployment options. And it supports both containerized and NFV-based deployment.

Alepo also supports operators who are not yet ready to move to 5G, bridging the gap by creating a modern next-gen omnichannel experience for subscribers by adding WiFi offload into the operator’s network as well as enabling unique and advanced IoT offerings on the legacy network.

Tell us your business needs, and we’ll help design network innovations to drive ROI. Connect with an Alepo expert today.

Rajesh Mhapankar

Rajesh Mhapankar

Director, Innovations

A seasoned professional, technologist, innovator, and telecom expert. With over 20 years of experience in the software industry, Rajesh brings a strong track record of accelerating product innovations and development at Alepo. He supports the company’s mission-critical BSS/OSS projects in LTE, WiFi and broadband networks, including core policy, charging, and control elements.

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5G SA vs 5G NSA: What Are The Differences?

5G SA vs 5G NSA: What Are The Differences?

5G SA vs 5G NSA: What Are The Differences?

October 19, 2020

Introduction

For leading mobile network operators (MNOs), 5G is mainly about offering high-speed connectivity to consumers, on devices that support fifth-gen network services. To smoothly transition from the existing legacy core to 5G, MNOs have two pathways: Non-Standalone (NSA) or Standalone (SA) architecture. And while they are both means to the same end, NSA and SA are structurally and functionally different.

NSA allows operators to leverage their existing network investments in communications and mobile core instead of deploying a new core for 5G. 5G Radio Access Network (RAN) can be deployed and supported by the existing Evolved Packet Core (EPC), lowering CAPEX and OPEX. To further lower network operating costs, operators can adopt the virtualization of Control and User Plane Separation (CUPS) along with software-defined networking (SDN). These initial steps will help quickly unlock new 5G revenue streams and offer faster data speeds.

5G SA is a completely new core architecture defined by 3GPP that introduces major changes such as a Service-Based Architecture (SBA) and functional separation of various network functions. Its architecture has the definite advantage of end-to-end high-speed and service assurance, particularly useful for MNOs who are set to commence new enterprise 5G services such as smart cities, smart factories, or other vertically integrated market solutions. The deployment model enables the rapid introduction of new services with quick time-to-market. However, it means additional investment and complexities of running multiple cores in the network.

Architecturally, NSA includes a new RAN, deployed alongside the 4G or LTE radio with the existing 4G Core or EPC. 5G SA, on the other hand, includes a new radio along with the 5G Core (5GC), comprising completely virtualized cloud-native architecture (CNA) that introduces new ways to develop, deploy, and manage services. 5GC supports high-throughput for accelerated performance than the 5G network demands. Its virtualized service-based architecture (SBA) makes it possible to deploy all 5G software network functions using edge computing.

5G software network functions using edge computingAn overview of 5G SA and 5G NSA deployment options (Source: GSMA) 

5G Standalone (SA) vs 5G Non-Standalone (NSA)

5G SA Architecture

According to a survey, 37% of MNOs will deploy 5G SA within two years; 27% of operators plan to deploy 5G SA within 12 to 18 months with an additional 10% increase within 24 months. 5G SA architecture will allow operators to address the fifth generation of mobile communications, including enhanced mobile broadband, massive machine-to-machine communications, massive IoT, and ultra-low latency communications.

Standalone 5G NR comprises a new end-to-end architecture that uses mm-Waves and sub-GHz frequencies and this mode will not make use of the existing 4G LTE infrastructure. The SA 5G NR will use enhanced mobile broadband (eMBB), Ultra-Reliable and Low Latency Communications (URLLC), and huge machine-type communications (mMTC) to implement multi-gigabit data rates with improved efficiency and lower costs.

5G SA also enables more advanced network slicing capabilities, helping operators rapidly transition to both 5G New Radio (NR) and 5G as the core network. Network slicing, URLLC, and mMTC bring ultra-low latency along with a wide range of next-gen use cases like remote control of critical infrastructure, self-driving vehicles, advanced healthcare, and more. However, the NR advanced cases are not backward compatible with the EPC, which is the framework that provides converged voice and data on a 4G LTE network. The level of reliability and latency that 5G provides will be indispensable for handling smart-grid control machines, industrial automation, robotics, and drone control and coordination.

5G NSA Architecture

NSA 5G NR is considered as the early version of SA 5G NR mode, in which 5G networks are supported by existing LTE infrastructure. It fundamentally concentrates on eMBB, where 5G-supported handsets and devices will make use of mmWave frequencies for increased data capacity but will continue to use existing 4G infrastructure for voice communications.

NSA helps MNOs launch 5G quickly for eMBB to get a competitive edge in the telecom market. NSA also helps leverage its existing LTE/VoLTE footprint to maximize the LTE installed base and boost capacity while increasing delivery efficiency. It will not support network slicing, URLLC, and mMTC, but its higher broadband speeds will enable services such as video streaming, augmented reality (AR), virtual reality (VR), and an immersive media experience.

Non-Standalone 5G NR will provide increased data-bandwidth by using the following two new radio frequency ranges:

  • Frequency range 1 (450 MHz to 6000 MHz) – overlaps with 4G LTE frequencies and is termed as sub-6 GHz. The bands are numbered from 1 to 255.
  • Frequency range 2 (24 GHz to 52 GHz) – is the main mmWave frequency band. The bands are numbered from 257 to 511.

Technical Differences between 5G SA and 5G NSA

The main difference between NSA and SA is that NSA provides control signaling of 5G to the 4G base station, whereas in SA the 5G base station is directly connected to the 5G core network and the control signaling does not depend on the 4G network. In simple terms, NSA is like adding a solid-state drive to an old computer, which can improve the system’s performance, while SA is like replacing it with a new computer that has newer technologies and optimum performance.

Some benefits include:

  • NSA is extremely low in cost compared to SA.
  • NSA eases 5G network deployments as it reuses existing 4G facilities, thus allowing rapid time to market for 5G mobile broadband.
  • With NSA, the deployment is faster and time-to-market is lower, as 4G locations can be used to install 5G radio. SA requires building 5G base stations and the back-end 5G core network to fully realize the characteristics and functions of 5G.
  • SA involves a 5G core with SBA for scalability and flexibility to deliver a superfast network with ultra-low latency for advanced 5G use cases.

5G Usage Scenarios in NSA and SA Operation

The requirements of 5G NR for the SA provide a complete set of specifications for the 5G core network that goes beyond NSA. The three major usage scenarios defined for 5G by the 3GPP and GSMA include:

  1. Enhanced mobile broadband (eMBB)
  2. Ultra-reliable and low latency communications (URLLC)
  3. Massive machine-type communications (mMTC)

Enhanced Mobile Broadband with 5G Major 5G usage scenarios

The Future of 5G Includes NSA and SA

Early adopters of 5G primarily focus on NSA deployments as they compete to deliver 5G speeds with a quick time to market. These MNOs can move to SA-based architecture over a period of time, which most plan to do. NSA deployment remains a mainstream solution given its ability to handle both 4G- and 5G-based traffic, keeping these early adopters ahead of their competition as they undertake their network transformation. 5G devices are not widespread so the need for SA-based architecture is still nascent.

In the future, the convergence of NSA and SA will help operators move to a full 5G network. A complete virtualized 5G architecture will allow MNOs to migrate and choose varied functionalities of their existing NSA solution to the 5GC platform, as new 5G services are launched, allowing them to monetize their investment gradually rather than move all at once and enabling them to recover their costs over time.

Although SA is a more mature network architecture compared to NSA, NSA will continue to be the more commonly chosen path to 5G. All NSA single-mode 5G phones launched this year or early next year will be valid for a decade, and as SA architecture permeates, more and more 5G SA devices will be in our homes and businesses.

Rajesh Mhapankar

Rajesh Mhapankar

Director, Innovations

A seasoned professional, technologist, innovator, and telecom expert. With over 20 years of experience in the software industry, Rajesh brings a strong track record of accelerating product innovations and development at Alepo. He supports the company’s mission-critical BSS/OSS projects in LTE, WiFi and broadband networks, including core policy, charging, and control elements.

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Top 5 ways telcos can adapt to the virtual cultural shift

Top 5 ways telcos can adapt to the virtual cultural shift

Top 5 ways telcos can adapt to the virtual cultural shift

 

5th of May 2020

Telecommunications today is more essential than ever. Data and mobility have taken on a pivotal role across sectors like healthcare, education, transportation, smart cities, oil and gas, utilities, and more. Now, there is unprecedented demand on networks with cultural shifts due to the pandemic. Given the unpredictability of the future, and with many companies considering the possibility of permanently adopting remote work, the focus is directed to network contingency plans. One thing is clear: service providers with digitally advanced systems will adapt more easily to this cultural shift. And to enhance their systems, these are the top five factors they need to focus on:

Maintain high-performing and scalable networks

More people around the world are working from home due to lockdowns, and those isolating and in quarantine are spending more time on high-bandwidth streaming services such as Netflix, Youtube, and other entertainment channels, further increasing the network load. To serve this surge in demand and long-term cultural shift, telcos must invest in robust AAA infrastructure that is highly available, scalable, and stateless. Operators facing network challenges can transform AAA seamlessly and virtually, ensuring zero impact on their existing IT systems and integrations.

Automate workflows and processes

As their customers do more from home, telcos should also aim to reduce manual and in-person touchpoints. An advanced digital business support systems (BSS) stack helps automate business processes, including complex and repetitive tasks, freeing up network resources, and minimizing errors. Telcos can create, launch, deliver, and manage communications services entirely through a digital-first customer experience, keeping them ahead of the competition. Operators can introduce innovative plans, bonus policies, cashbacks, and targeted offers on-the-fly as the market evolves. Increased digitalization and personalization keeps customers engaged and loyal to the brand.

Digital transformation facilitates rapid implementation and customization as it possesses the following features:

  • Cloud-native services
  • Open APIs and standardized workflows
  • Automated provisioning, fulfillment, testing, chatbots
  • Microservice architecture

In addition, better internal processes and automated workflows mean higher productivity and efficiency in interacting with customers and vendors, while maintaining high operational excellence.

Deliver a digitally-advanced experience

It is crucial for telcos to adopt a digital-first approach to their business, not only because the majority of young consumers prefer interacting with brands through smartphones or online, but long-term cultural shifts due to the pandemic demand a rapid change to conducting business and serving customers virtually.

For example, customers prefer visual assistance to solve their problems. Vodafone has capitalized on this and uses the power of video to relieve the burden on their call centers that used to receive a staggering 5.2 million calls for technical assistance per year. They are now able to resolve customer issues remotely using AI and AR, helping their agents interpret and visually guide the customer, resulting in faster and more accurate problem resolution.

The main areas of focus for digitalization include:

  • Shift in-store customer experience to a digital channel
  • Reduce physical contact through virtual troubleshooting
  • Automate customer touchpoints to improve customer experience
  • Have IT systems that can support the cultural shift

Provide omnichannel support

With an increasing number of digital channels and a growing focus on customer experience, operators need to adopt an omnichannel strategy to keep pace with the expectations of customers. And its applications are two-fold.

For one, omnichannel engagement options extend a seamless, consistent, and unified shopping experience to customers across all touchpoints, whether they are shopping on the operator’s portal or through an online marketplace, physical stores, product catalogs, social media platforms, or chatbots.

Second, omnichannel self-care plays a significant role in the operator’s customer experience strategy, helping customers to play an active role in managing their accounts. Customers can manage their plans and services, create friends and family groups for special calling rates, and control data usage. The added transparency and increased ability to monitor accounts improves customer satisfaction and helps build trust. Automated and intelligent interactions through the web, mobile, and multiple social media channels further enhance the digital experience and empower customers with:

  • Automated digital onboarding
  • Simplified purchases
  • Automated support
  • Multiple payment modes
  • Swift complaint redressal
  • Gifting options
  • Parental controls

Move to SaaS to relieve IT

With the long-term shift to working virtually, a huge strain is put on a company’s IT infrastructure. SaaS software can relieve a huge burden on the IT infrastructure and ensure connectivity and reliability. One of the top priorities for all service providers must be shifting their infrastructure to the cloud because it lets them focus on digitization opportunities with limited investment. SaaS BSS architecture provides the telco with advanced modules, preconfigured fixed and mobile broadband plans, and 24×7 managed service operations, while a dedicated customer success manager ensures faster return on investment and reduced time-to-market. It also helps with reduced expenditure on hardware, infrastructure, maintenance, and more. The SaaS solution helps operators rapidly transform and adapt their business to modern technology trends that facilitate back-office process automation and digitize customer experience for their staff and subscribers.

Conclusion

To capitalize on cultural shifts and surging demand in data, telecom providers need to concentrate on a digital makeover, either as a complete network overhaul or a phased digital transformation. This includes not just offering better network capabilities but also implementing innovative tools and strategies to enable process automation and enhanced customer experience. Service providers must consider investing in digital technologies to build next-gen offerings and streamline business and IT operations, using SaaS software and agile methodologies to analyze and understand overall market demands, business requirements, customer data, and real-time delivery needs. It’s certain there is opportunity for companies to evolve in these challenging times.

Anand Ramani

Anand Ramani

Director R&D

A senior professional with more than 20 years of experience in the telecom BSS domain, Anand is passionate about adapting newer technologies and building digital products. He heads the company’s R&D activities for core products such as Digital BSS, WiFi, and AAA.

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Top 7 benefits digital BSS delivers, now and in 5G

Top 7 benefits digital BSS delivers, now and in 5G

Top 7 benefits digital BSS delivers, now and in 5G

 

14th of January 2020

As evidenced in countries where it has launched, 5G brings massive innovation potential but is challenging to monetize if its only unique offering is ultrafast speed. Many operators are aware that 5G success depends on their digital Business Support Systems (BSS) and bringing innovation to their own business models. A recent study by TM Forum reveals that 72% of CSPs believe 5G revenue growth is completely dependent on transforming their BSS and OSS. However, digital transformation is beneficial even before 5G is rolled out: a robust BSS stack enables implementing and monetizing key 5G use cases, such as OTT partnerships and new business models, on previous-gen networks.

5G networks are anticipated to deliver a transformational customer experience with improved speed, connectivity, network coverage, interoperability, and more. And this will be further enhanced with omnichannel support, which offers a highly personalized, consistent, seamless, and holistic view of the complete customer journey. Enabling faster speeds and connectivity, rapid service creation and monetization, and differentiated partnership models for new revenue streams will be a necessity for operators. Those ready with 5G Core (5GC) architecture before the 5G market matures will have a competitive edge. It provides a high-level of orchestration and automation with the use of a modular 5G service-based architecture (SBA) required to meet future challenges and business needs. An effective digital BSS helps to fully monetize this transformation and derive maximum ROI.

How digital BSS unlocks 5G potential

With limited features and rigid architecture, legacy BSS cannot keep up with the evolving demands of customers as they embrace a digital lifestyle. With a digital BSS stack, operators can seize the benefits of 5G – a fact they are well aware of. According to this report , the global digital BSS market is expected to reach approximately USD 7,416 million by 2025, at a CAGR of roughly 15% between 2019 and 2025.

A digital BSS provides an elastic, modern, and convergent system in a virtualized network environment, giving CSPs an edge over competitors and enabling them to readily offer unique 5G services. An effective BSS transformation helps modernize fixed and wireless networks, as well as support CSPs to introduce differentiated services and automate business processes.

What should you look for in a digital BSS?

5G facilitates real-time rating, metering and charging for sophisticated digital services, along with monetization schemes such as QoS tiers, OTT billing and charging, partner settlements (B2B2X), and more – all of which is possible only with a flexible and agile BSS platform. Robust digital BSS architecture using the latest 5G standards is essential in this competitive and ever-evolving market – today and well into the future – to be able to support a dynamic environment and provide quick time-to-value in delivering new features and functions.

Top benefits operators enjoy with digital BSS

Modern digital BSS features help improve and monetize legacy as well as next-gen networks, driving the following benefits for operators:

1. Rapid and phased deployments
A truly modern digital BSS is modular, cloud-native and deployed virtually. For operators not wanting to undertake a complete digital transformation at one go, it’s possible to implement in phases, so there is low risk involved in migration and fewer resources are required to launch it. Further, End of Life is less frequent, and the hardware is much easier to manage.

2. Accelerated monetization of use-cases
A 5G-ready digital BSS stack lets operators rapidly monetize the data network with innovative and personalized offerings, enhancing the digital experience for subscribers and improving customer loyalty. The elastic and convergent platform provides a network environment for CRM, convergent charging and billing, with REST APIs that offer the flexibility to quickly introduce a host of digital services with new billing models.

3. Centralized catalog management
With 5G, network slicing, and the surge of IoT and other data-intensive services like AI and VR, it will be challenging for CSPs to meet the demands to support new business models and use cases on the fly without expensive and lengthy backend code changes. A digital BSS stack with a centralized product catalog enables CSPs to swiftly respond to this network evolution. A common product repository and robust API framework allow CSPs, partners, and distributors to accelerate TTM for new products and services and improve revenue and customer engagement. With modern centralized catalogs, plans can be defined by many metrics such as volume, value, time, and quality of service. This core functionality helps ease teamwork and collaboration, manage offers efficiently, support multi-play offerings, and provide quick access to prebuilt use cases library.

4. Improved customer management
Customer relationship management covers all important aspects of the customer lifecycle, from registration and hierarchy to offering a 360-degree view to CSRs for subscribers as well as enterprise customers. With digital CRM, operators can implement automated workflows, streamline sales and support, and use chatbots and AI to reduce manual CSR workload. Additionally, it enables instant issue redressal and quick troubleshooting with web and mobile self-care including live chat options, lowering operational expenses and reducing churn.

5. Efficient revenue management
CSPs need real-time billing and policy control capabilities to seize and monetize opportunities that all-IP networks bring. Convergent charging facilitates automated rates and charging mechanisms. Further, revenue management solutions with reliable interconnect and billing for roaming help manage diverse partnerships, enabling CSPs to efficiently charge other operators for use of their voice, data, SMS, and other network infrastructure. A modern digital BSS with real-time APIs can also facilitate new 5G use cases like surge or congestion charging at times when the demand for digital services is high.

6. Enhanced partner management
A digital BSS stack with an integrated partner management platform helps improve operational agility by streamlining the partner lifecycle. It helps cultivate relationships with simplified onboarding, self-service, and support for a host of partner functions such as content, OTT, IoT, interconnect agreements, roaming, MVNO, and others. A partner management solution with open API integration works seamlessly with third-party systems.

7. Automated omnichannel support
Improving customer experience is not merely about providing better user interfaces on various devices, but also integrating the process across channels. Omnichannel support allows operators to provide a consistent, seamless, and highly personalized self-care experience through web, mobile and social media platforms, ensuring swift problem resolution while making customers feel more connected and valued. The most recent additions to this trend are WhatsApp-, AI- and NLP-powered chatbots for instant redressal of customer queries.

Telcos are already in the battle to build 5G networks and intend to offer improved quality of service to customers. And as they invest billions of dollars in 5G RAN, they must remember that an effective 5G strategy includes IT systems to generate ROI on that investment. Digital BSS has the great benefit of being modular so it can be rolled out in phases, mitigating the risks involved in a largescale migration of one’s billing system. To maximize their chances of success, operators must modernize their infrastructure with a digital BSS transformation today.

Rani Shanmugam

Rani Shanmugam

Marketing Content Writer

Long story short, Rani writes about the workings of telecom networks. Short story long, she has a rich and diverse background as a developer, business analyst, and technical writer for broad-spectrum solutions across various industries, and is now focused on telecommunications marketing. She unwinds by painting with her toddler son and loves to whip up elaborate meals fit for a feast.

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How digital BSS can be turned into a telecom business profit generator

How digital BSS can be turned into a telecom business profit generator

How digital BSS can be turned into a telecom business profit generator

23rd of October 2019

We all know that functionalities such as billing, rating and charging, customer experience, customer care, CRM, fulfillment, and revenue management are handled by Business Support Systems (BSS). A digital BSS stack goes beyond these functions to facilitate enabling, monetizing and managing a new class of digital services and partner collaboration. It helps transform a communications service provider (CSP) into a digital service provider (DSP) and is essential for the transition to 5G. Here, we analyze how a robust growth-enabling digital BSS solution can become a profit generator.

Predicting customer churn

Telecom companies can leverage advanced analytics to seek value from data residing in the BSS, OSS, and CRM, among others. By leveraging data gathered from customer usage, transactions, complaints, billing, and social media, predictive models can be built to identify potential churners. This, in turn, helps telecom companies roll out offers, promotions, and services to win and keep loyal customers.

Promoting a personalized customer experience

Digital users accept nothing short of unique, personalized experiences. By implementing a digital BSS stack, telecom companies can capture interaction data and create targeted customer interactions. Whether it is the need to address network issues, reward loyalty, or recommend offers, they can leverage AI and deep learning to meet real-time customer demands. Additionally, BSS data, network data, and performance data can be integrated to get a 360-degree view of the customer, giving them the necessary insights to create targeted offers that increase both ARPU and customer satisfaction.

Establishing innovative service lines

Cloud-based services are an increasingly important part of any provider’s offerings. Not only is their appeal becoming clear to consumers, but businesses are increasingly utilizing cloud-based services to enable ease of communication to employees across the globe. A robust BSS offering allows operators to bundle cloud-based services into more traditional offerings easily, ensuring that providers can both increase ARPU and be seen as innovative operators.

Promoting agility and increased efficiency

A robust BSS solution that is itself cloud-based can offer businesses the agility necessary to support emerging technologies. For IoT and M2M systems, for example, a cloud-based BSS allows providers to effectively sync and juggle the multitude of partnerships entailed in these complex new systems. As emerging business opportunities emphasize agility in a shifting and complex marketplace, a cloud-based BSS solution presents the only way to allow businesses to manage and create partnerships and products the instant opportunities arise.

In a rapidly evolving marketplace, characterized by shifts in technology and consumer lifestyle, successful companies will seize opportunities the moment they arise. In order to do so, they must utilize a BSS solution that can effectively extract insights from network intelligence by leveraging real-time data analytics, allowing providers to identify and respond to market trends as soon as they arise.

Retaining profitable customers

The cost of acquiring new customer accounts is substantial. Service providers need time to recover these acquisition costs, making it important to retain profitable customers now more than ever. And to do so, it is vital that providers have a complete view of customer habits and history. By integrating BSS and OSS applications, telecom companies can gain a comprehensive view of the customer to make convergent billing, tiered rates, and applicable discounts possible. This way, it becomes easy to analyze the value that customers bring to the business. This empowers the service provider to differentiate offers.

Constantly enhancing average revenue per user

The constant demand to improve ARPU drives telcos to deliver new services that meet customer demands. By integrating customer-facing systems, specifically BSS, with the other systems as well as service delivery mechanisms, telecom companies can inject speed into the launch of new services.

Whether it is a need to accelerate service provisioning, introduce innovative service lines or enhance the customer experience to enhance the bottom line, telcos can leverage a robust and modernized BSS to make these objectives a reality.

Pankaj Garg

Pankaj Garg

Product Owner, Digital BSS

Pankaj Garg is a telecom and FinTech expert with over 14 years of experience in the software industry. Handling digital BSS offerings is among the many hats he wears at Alepo. Always up to speed with the newest advancements in the products he handles, he takes it slow only when he’s road-tripping across India to discover new places.

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