Top 7 benefits digital BSS delivers, now and in 5G

Top 7 benefits digital BSS delivers, now and in 5G

Top 7 benefits digital BSS delivers, now and in 5G

 

14th of January 2020

As evidenced in countries where it has launched, 5G brings massive innovation potential but is challenging to monetize if its only unique offering is ultrafast speed. Many operators are aware that 5G success depends on their digital Business Support Systems (BSS) and bringing innovation to their own business models. A recent study by TM Forum reveals that 72% of CSPs believe 5G revenue growth is completely dependent on transforming their BSS and OSS. However, digital transformation is beneficial even before 5G is rolled out: a robust BSS stack enables implementing and monetizing key 5G use cases, such as OTT partnerships and new business models, on previous-gen networks.

5G networks are anticipated to deliver a transformational customer experience with improved speed, connectivity, network coverage, interoperability, and more. And this will be further enhanced with omnichannel support, which offers a highly personalized, consistent, seamless, and holistic view of the complete customer journey. Enabling faster speeds and connectivity, rapid service creation and monetization, and differentiated partnership models for new revenue streams will be a necessity for operators. Those ready with 5G Core (5GC) architecture before the 5G market matures will have a competitive edge. It provides a high-level of orchestration and automation with the use of a modular 5G service-based architecture (SBA) required to meet future challenges and business needs. An effective digital BSS helps to fully monetize this transformation and derive maximum ROI.

How digital BSS unlocks 5G potential

With limited features and rigid architecture, legacy BSS cannot keep up with the evolving demands of customers as they embrace a digital lifestyle. With a digital BSS stack, operators can seize the benefits of 5G – a fact they are well aware of. According to this report , the global digital BSS market is expected to reach approximately USD 7,416 million by 2025, at a CAGR of roughly 15% between 2019 and 2025.

A digital BSS provides an elastic, modern, and convergent system in a virtualized network environment, giving CSPs an edge over competitors and enabling them to readily offer unique 5G services. An effective BSS transformation helps modernize fixed and wireless networks, as well as support CSPs to introduce differentiated services and automate business processes.

What should you look for in a digital BSS?

5G facilitates real-time rating, metering and charging for sophisticated digital services, along with monetization schemes such as QoS tiers, OTT billing and charging, partner settlements (B2B2X), and more – all of which is possible only with a flexible and agile BSS platform. Robust digital BSS architecture using the latest 5G standards is essential in this competitive and ever-evolving market – today and well into the future – to be able to support a dynamic environment and provide quick time-to-value in delivering new features and functions.

Top benefits operators enjoy with digital BSS

Modern digital BSS features help improve and monetize legacy as well as next-gen networks, driving the following benefits for operators:

1. Rapid and phased deployments
A truly modern digital BSS is modular, cloud-native and deployed virtually. For operators not wanting to undertake a complete digital transformation at one go, it’s possible to implement in phases, so there is low risk involved in migration and fewer resources are required to launch it. Further, End of Life is less frequent, and the hardware is much easier to manage.

2. Accelerated monetization of use-cases
A 5G-ready digital BSS stack lets operators rapidly monetize the data network with innovative and personalized offerings, enhancing the digital experience for subscribers and improving customer loyalty. The elastic and convergent platform provides a network environment for CRM, convergent charging and billing, with REST APIs that offer the flexibility to quickly introduce a host of digital services with new billing models.

3. Centralized catalog management
With 5G, network slicing, and the surge of IoT and other data-intensive services like AI and VR, it will be challenging for CSPs to meet the demands to support new business models and use cases on the fly without expensive and lengthy backend code changes. A digital BSS stack with a centralized product catalog enables CSPs to swiftly respond to this network evolution. A common product repository and robust API framework allow CSPs, partners, and distributors to accelerate TTM for new products and services and improve revenue and customer engagement. With modern centralized catalogs, plans can be defined by many metrics such as volume, value, time, and quality of service. This core functionality helps ease teamwork and collaboration, manage offers efficiently, support multi-play offerings, and provide quick access to prebuilt use cases library.

4. Improved customer management
Customer relationship management covers all important aspects of the customer lifecycle, from registration and hierarchy to offering a 360-degree view to CSRs for subscribers as well as enterprise customers. With digital CRM, operators can implement automated workflows, streamline sales and support, and use chatbots and AI to reduce manual CSR workload. Additionally, it enables instant issue redressal and quick troubleshooting with web and mobile self-care including live chat options, lowering operational expenses and reducing churn.

5. Efficient revenue management
CSPs need real-time billing and policy control capabilities to seize and monetize opportunities that all-IP networks bring. Convergent charging facilitates automated rates and charging mechanisms. Further, revenue management solutions with reliable interconnect and billing for roaming help manage diverse partnerships, enabling CSPs to efficiently charge other operators for use of their voice, data, SMS, and other network infrastructure. A modern digital BSS with real-time APIs can also facilitate new 5G use cases like surge or congestion charging at times when the demand for digital services is high.

6. Enhanced partner management
A digital BSS stack with an integrated partner management platform helps improve operational agility by streamlining the partner lifecycle. It helps cultivate relationships with simplified onboarding, self-service, and support for a host of partner functions such as content, OTT, IoT, interconnect agreements, roaming, MVNO, and others. A partner management solution with open API integration works seamlessly with third-party systems.

7. Automated omnichannel support
Improving customer experience is not merely about providing better user interfaces on various devices, but also integrating the process across channels. Omnichannel support allows operators to provide a consistent, seamless, and highly personalized self-care experience through web, mobile and social media platforms, ensuring swift problem resolution while making customers feel more connected and valued. The most recent additions to this trend are WhatsApp-, AI- and NLP-powered chatbots for instant redressal of customer queries.

Telcos are already in the battle to build 5G networks and intend to offer improved quality of service to customers. And as they invest billions of dollars in 5G RAN, they must remember that an effective 5G strategy includes IT systems to generate ROI on that investment. Digital BSS has the great benefit of being modular so it can be rolled out in phases, mitigating the risks involved in a largescale migration of one’s billing system. To maximize their chances of success, operators must modernize their infrastructure with a digital BSS transformation today.

Rani Shanmugam

Rani Shanmugam

Marketing Content Writer

Long story short, Rani writes about the workings of telecom networks. Short story long, she has a rich and diverse background as a developer, business analyst, and technical writer for broad-spectrum solutions across various industries, and is now focused on telecommunications marketing. She unwinds by painting with her toddler son and loves to whip up elaborate meals fit for a feast.

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Delivering Service Innovation with Convergent Billing and Charging

Delivering Service Innovation with Convergent Billing and Charging

Delivering Service Innovation with Convergent Billing and Charging

12th of September 2017
Telecom operators, in the past, relied solely on fixed-line services for generating revenue. The industry has since taken great strides. Operators have developed various innovative services that empower customers to look beyond voice and SMS and explore streaming video, maps, music, and many more data applications. The opportunities created for customers have enabled operators to plunge into new services.

Today, quality customer experience plays a major role in generating revenue. In this customer-centric era, operators are driven to promote timely personalized offers and deals at attractive price ranges.

With the rise of service offerings, operators face tremendous pressure on their billing platform. The need to enhance the capabilities of the BSS stack has become as significant as improving network capacity from time to time.

Why should telecom operators upgrade their billing systems?

Telecom operators have put billing systems on the front burner for driving the initiative to capture revenue and reduce costs. What telecom operators need now is a BSS stack that can fulfill the evolving needs of customers.

There are many communication product opportunities resulting in a complex blend of mobile and fixed offerings apart from applications, entertainment, and value-added services. This has only complicated the billing process. Flat-rate pricing has taken a backseat, with flexible and creative pricing emerging as a strategic differentiator. The increasing price complexity has in turn driven operators to augment BSS systems with more capabilities for handling billing and charging complexities.

Even though there is a great demand for mobile data services, operators fail to earn good revenues from these services. New charging models not only make it a requisite to redefine rating rules, but also demand a BSS stack with robust capabilities to support the ever-growing event data records.

The pricing models for prepaid and postpaid services pose another challenge. With different systems driving the rating and charging of these services, operators realize the need for a convergent platform to conquer the expensive and complicated process. Take pre-paid and post-paid billing for instance: there are two different systems driving these services. Operators face challenges while using different systems for different network services and also when legacy systems do not support the launch of new charging models.

There is also the dire need to hasten time-to-market when it comes to launching new services and gaining competitive advantage. These challenges entail a convergent billing platform that lays the foundation for improved customer experience, faster reaction to market changes and reduction in operating costs.

Are there any challenges?

Though convergent billing systems provide answers by turning a single invoice to a combination of customer charges, implementing this system comes with its own challenges. The litmus test is when there’s a need to create an agile and dynamic architecture to sustain the ever-growing and evolving telecom business to integrate into legacy infrastructure.

With increasing transactions, the pressure on a single platform could pave the way for problems. If there is a single point of failure it could cause a delay in charging a customer or disallow customers from using such services. A spike in transactions could also place too much pressure on a single billing and charging system due to which customer service would take a beating. This potential damage can also translate into revenue losses.

With the right planning and modern architecture in place, such challenges can be mitigated and turned into opportunities.

Why make a move to a customer-centric convergent billing system?

Today, customers are at the core of telecom operations, making them the dominant partner in the relationship. The days of providing fixed-line services and raising a single invoice are at an end. Triggered by evolving demands, more business partners, like content providers and resellers, have joined hands with operators to generate one bill for multiple services. Customers subscribing to services also see it as a way to procure additional content.

In this scenario, a convergent billing system must adopt a customer-centric approach by allowing operators to create convergent offers and promote personalized services. The system must allow operators to create a bundle of services and cater to the specific needs of customers.

What is the ‘ultimate’ convergent billing system?

Operators must look for the following salient features in a convergent billing system:

Real-time charging

Real-time charging is key to any prepaid/postpaid convergent system, as it’s necessary to enforce not only prepaid plans but also any intelligent postpaid plan, with dynamic rates or caps. The ideal convergent billing system is the one that allows consumers to keep a tab on their usage. By sending real-time alerts, the system not only alerts customers about their usage limits but also recommends better plans. In short, robust convergent billing systems ensure consumers take control over end-to-end real-time services.

Integration with other systems

The real worth of the convergent billing system is evident when it is integrated with legacy systems. This can be achieved by leveraging open interfaces and Service-Oriented Architectures that help reduce the complexities resulting from the integration. Also, the key to ensuring integration success is a vendor with a strong history of successfully integrating with a wide range of systems.

Support for an array of business models

Business models evolve with time. In the past, telecom operators billed business customers and expanded their services to cover individual customers. Initially, operators reached out to consumers through direct selling and later ramified their operations by joining hands with resellers. With business models evolving, convergent BSS stacks must adapt to emerging business models.

Rapid time-to-market

Existing billing systems fail to support modern products while time becomes a constraint in configuring individual products. The systems also lack the ability to promote the product and offer definitions as well as rating and changing scenario definitions. The ideal convergent billing system must ensure new services are implemented quickly and easily.

Allows new charging models to be added

Data service usage has reached a new high. This translates to an increase in network capacity investments as well as maintenance rather than an increase in revenues. The billing system must make it easy for telecom operators to personalize tariffs and services to customers, distinguish service types, and add new charging models.

Allow convergence on many levels

Multi-level convergence allows providers to invoice customers in a way that makes sense to them. Multiple services, pre- and post-paid, can all be invoiced to a single account, or divided into sub-accounts. This eases confusion on behalf of the customer: the services they’re receiving and the value they’re getting are clear, on the page, and all interactions with the company reflect this shared balance and account.

Robust and scalable system

Reliable service delivery is the key to ensuring customer satisfaction. A modern convergent billing system must be robust and scalable to recover resiliently when a problem arises, without creating a dent in service revenues. In order to respond to market shifts quickly with a rapid expansion of service offerings, the system must be capable of handling a breadth of transactions and ensure the security of system and data.

Like the emphasis on customer service driving changes in the telecom industry, changes in customer data toward convergent and personalized offers are creating a paradigm shift in the way customers are billed. From leveraging the promise of data to cutting costs and generating revenue, convergent billing and charging systems have become requisites for telecom operators to thrive in the market as it exists today, as well as how it will evolve into the future.

Rajesh Mhapankar

Rajesh Mhapankar

Director, Innovations

A seasoned professional, technologist, innovator, and telecom expert. With over 20 years of experience in the software industry, Rajesh brings a strong track record of accelerating product innovations and development at Alepo. He supports the company’s mission-critical BSS/OSS projects in LTE, WiFi and broadband networks, including core policy, charging, and control elements.

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How a Centralized Product Catalog Revolutionizes a Telco’s BSS Offerings

How a Centralized Product Catalog Revolutionizes a Telco’s BSS Offerings

How a Centralized Product Catalog Revolutionizes a Telco’s BSS Offerings

10th of July 2017
With a growing demand for smartphones and other data-hungry devices in the digital era, offering customers the right products at the right time remains a challenge for CSPs. It can be difficult for CSPs to create, manage and monetize data offers efficiently. Despite having a variety of products, many fail to respond to the growing needs of customers in an ever-changing marketplace due to unconsolidated Business Support Systems (BSS), a poorly integrated order management system, and multiple product catalogs. While customers clearly indicate that quality, reliability and consistent service are keys to retention, operators’ BSS stacks fail to anticipate customer needs to proactively deliver personalized offers.

The root of the problem is a lack of ability to deliver on customer demands for bundled services and siloed product offerings. The ideal solution is to have a single centralized product catalog. A centralized product catalog helps seize revenue-generating opportunities, deliver unparalleled Quality of Experience (QoE), reduce time-to-market (TTM), retain a profitable subscriber base, reduce churn, and improve brand loyalty.

A Single Centralized Product Catalog Versus Multiple Product Catalogs

Operators and their many distinct teams (such as business, product, operational and network) currently maintain several product catalogs for multiple channels, such as subscribers, affiliates, casual customers, and more. However, to gain a competitive market advantage and to ensure the timely launch of new products, CSPs need to quickly design, create, price, bundle, collaborate and launch offers based on customer needs and preferences. Unfortunately, as soon as the market and customers’ preferences evolve, these old product catalogs take a backseat, and the need to create a new product catalog arises. The constant creation of new products and the need for bundled services across multiple departments make it difficult for operators to manage multiple product catalogs scattered across the BSS.

To make the product portfolio instantly available to marketing and product teams and to reduce complexities, a single centralized product catalog offers a powerful solution to the constant battle to respond quickly and efficiently to market changes. It helps CSPs to design, collaborate, organize, and manage offer life cycles with ease, giving them a competitive edge to launch numerous innovative plans and services on the fly. The reduced TTM and ability to respond quickly to customer needs redefine the customer experience, assure customer happiness, increase ARPU and ROI, and lower operating costs.

How a Centralized Product Catalog Reduces TTM

From offer creation to fulfillment, Alepo’s next-gen Digital BSS platform, with a built-in product catalog, is designed to increase revenue and customer loyalty by facilitating a rapid TTM for new, innovative products and services. The centralized Alepo Product Catalog gives CSPs the flexibility to agilely respond in a continuously evolving market across multiple access technologies with fine-grained prepaid, postpaid, and hybrid plans. With Alepo’s Product Catalog, products can be configured and brought to market via a simple point-and-click interface and defined by many metrics based on volume, value, time, and QoE.

10 Key Considerations for an Ideal Product Catalog

1. Single, Centralized, Convergent Tool

A product catalog should be a single, truly centralized, convergent, and service-agnostic application that bundles multiple service offerings into one package within a few minutes, anytime and for any network.

2. Simple, Intuitive Interface

A product catalog should have a simplified, modern user interface (UI) that helps business users conceptualize and design new offers quickly. Alepo’s Product Catalog, a robust and standalone application, takes the user experience to new heights with a drag-and-drop UI, helping CSPs create new features with ease.

3. Product-Centric Dashboard

With cutting-edge product catalogs such as Alepo’s, marketing and product teams are able to maintain a smart dashboard. With quick insight into upcoming, ongoing, and expired offers, as well as the most discussed offers, a product-centric dashboard efficiently manages the product offering design process.

4. Efficient Offers Management

A single and centralized or master product catalog serves as an offer repository when integrated with other IT systems of the BSS platform. A product catalog reduces the effort put into creating and managing offers. Irrespective of the number and nature of offers, the ideal product catalog manages all manner of offers, system-wide, in a single catalog, ensuring efficiency.

5. Eases Teamwork and Collaboration

A product catalog should provide features like sharing, discussion, and history. This built-in communication eliminates the need for spreadsheets, whiteboards, or paper versions of the offers that get easily lost or are hard to organize. With all of this information in one place, collaboration is more efficient, and fewer mistakes are made. Discussion forum functionality enables marketing and product teams to manage the offer design process efficiently. It encourages active participation and discussion across departments during the offer design process. This collaborative process helps CSPs to reduce operational cost and respond with agility to shifts in the market.

6. Flexible Offer Design Interface

The platform should provide flexibility in designing offers, allowing marketing and product teams to create and modify offer attributes and features while capturing their granular details. Advanced applications like Alepo’s Universal Offer Designer help create attractive and innovative products, without limitations, giving CSPs a competitive edge in the market.

7. Intelligent Offer Organization

The list of offers present in the product catalog should be easily scanned by adding filters such as tags and categories. The platform needs to be flexible, managing offers through the use of a search filter tool, offer versioning, categorization, and tags. New offers can be designed quickly and intelligently to fill gaps in the current catalog through the use of offer import/export, cloning, and product comparisons.

8. Supports Multi-Play Offerings

The role of a product catalog is not just to create and manage offers, but help CSPs gain new subscribers, offer complex service bundles, improve ARPU, and generate revenue. The product catalog remains a powerful channel for CSPs to improve their multi-play offerings and digitally evolve their network.

9. Secured Access

A product catalog should provide role-based authentication for creating offers, editing offers, read-only access, deleting offers, creating features, and so on. This administrative aspect helps in maintaining authorized access, reducing human error.

10. Flexible Deployment Options

The product catalog is generally a standalone tool and comes with flexible deployment models such as “SaaS” or “on-premise.” Considering the business needs and IT complexities, Alepo’s Product Catalog supports multiple business models, i.e. as an internal component of Alepo’s Digital BSS Solution or as a standalone master product catalog with integration’s to other IT systems through RESTful API integration.

Anju Gulati

Anju Gulati

Marketing Manager

A core marketer with around twenty years of cross-discipline experience, including marketing communications, operations, and content creation. I believe with an increasingly competitive marketplace, marketing creates the magic to expedite sales closures, achieve business success, sustain brand leadership, and drive future growth.

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How digital BSS can be turned into a telecom business profit generator

How digital BSS can be turned into a telecom business profit generator

How digital BSS can be turned into a telecom business profit generator

23rd of October 2019

We all know that functionalities such as billing, rating and charging, customer experience, customer care, CRM, fulfillment, and revenue management are handled by Business Support Systems (BSS). A digital BSS stack goes beyond these functions to facilitate enabling, monetizing and managing a new class of digital services and partner collaboration. It helps transform a communications service provider (CSP) into a digital service provider (DSP) and is essential for the transition to 5G. Here, we analyze how a robust growth-enabling digital BSS solution can become a profit generator.

Predicting customer churn

Telecom companies can leverage advanced analytics to seek value from data residing in the BSS, OSS, and CRM, among others. By leveraging data gathered from customer usage, transactions, complaints, billing, and social media, predictive models can be built to identify potential churners. This, in turn, helps telecom companies roll out offers, promotions, and services to win and keep loyal customers.

Promoting a personalized customer experience

Digital users accept nothing short of unique, personalized experiences. By implementing a digital BSS stack, telecom companies can capture interaction data and create targeted customer interactions. Whether it is the need to address network issues, reward loyalty, or recommend offers, they can leverage AI and deep learning to meet real-time customer demands. Additionally, BSS data, network data, and performance data can be integrated to get a 360-degree view of the customer, giving them the necessary insights to create targeted offers that increase both ARPU and customer satisfaction.

Establishing innovative service lines

Cloud-based services are an increasingly important part of any provider’s offerings. Not only is their appeal becoming clear to consumers, but businesses are increasingly utilizing cloud-based services to enable ease of communication to employees across the globe. A robust BSS offering allows operators to bundle cloud-based services into more traditional offerings easily, ensuring that providers can both increase ARPU and be seen as innovative operators.

Promoting agility and increased efficiency

A robust BSS solution that is itself cloud-based can offer businesses the agility necessary to support emerging technologies. For IoT and M2M systems, for example, a cloud-based BSS allows providers to effectively sync and juggle the multitude of partnerships entailed in these complex new systems. As emerging business opportunities emphasize agility in a shifting and complex marketplace, a cloud-based BSS solution presents the only way to allow businesses to manage and create partnerships and products the instant opportunities arise.

In a rapidly evolving marketplace, characterized by shifts in technology and consumer lifestyle, successful companies will seize opportunities the moment they arise. In order to do so, they must utilize a BSS solution that can effectively extract insights from network intelligence by leveraging real-time data analytics, allowing providers to identify and respond to market trends as soon as they arise.

Retaining profitable customers

The cost of acquiring new customer accounts is substantial. Service providers need time to recover these acquisition costs, making it important to retain profitable customers now more than ever. And to do so, it is vital that providers have a complete view of customer habits and history. By integrating BSS and OSS applications, telecom companies can gain a comprehensive view of the customer to make convergent billing, tiered rates, and applicable discounts possible. This way, it becomes easy to analyze the value that customers bring to the business. This empowers the service provider to differentiate offers.

Constantly enhancing average revenue per user

The constant demand to improve ARPU drives telcos to deliver new services that meet customer demands. By integrating customer-facing systems, specifically BSS, with the other systems as well as service delivery mechanisms, telecom companies can inject speed into the launch of new services.

Whether it is a need to accelerate service provisioning, introduce innovative service lines or enhance the customer experience to enhance the bottom line, telcos can leverage a robust and modernized BSS to make these objectives a reality.

Pankaj Garg

Pankaj Garg

Product Owner, Digital BSS

Pankaj Garg is a telecom and FinTech expert with over 14 years of experience in the software industry. Handling digital BSS offerings is among the many hats he wears at Alepo. Always up to speed with the newest advancements in the products he handles, he takes it slow only when he’s road-tripping across India to discover new places.

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CSP to DSP: A Journey of Transformation

CSP to DSP: A Journey of Transformation

CSP to DSP: A Journey of Transformation

9th of March 2017
As mobile technologies have evolved, so has the telecommunications customer base. While ten years ago, customers were looking for little more than access, the ubiquity of smartphones and tablets has created new demands and opportunities that expand the role of the service provider.

Simple one-fits-all service worked in the past, but as technology has evolved, so have customer needs and expectations. A recent IBM study on Generation Z showed that 75 percent of respondents picked a mobile phone or smartphone as their device of choice, and 47 percent said they use their smartphones when shopping in a store. Further, prior to making any purchasing decisions, Generation Z uses their phones to research products and services to compare prices and discounts.

So, as technologies and consumers evolve, CSPs can find themselves left behind, crippled by their legacy systems into offering impersonal plans, leaving current and potential customers unsatisfied.

It is, therefore, becoming increasingly clear that CSPs should strongly consider transforming into DSPs (Digital Service Providers). What distinguishes DSPs is precisely this fine-grained service, and ability to bundle several offerings, such as broadband access, content, and mobile apps.

A DSP is a service provider which has evolved from offering just the core telecom services, to providing broadband access, content, services and mobile apps to its customers.

While this evolution can be challenging, it is a necessity for providers who wish to remain competitive. In order to fully monetize their networks, it is imperative that they offer bundled and nuanced plans to a customer base ready to pay for these features.

But what exactly does it take to transform from a CSP to DSP?

How to evolve from a CSP to a DSP?

Becoming a DSP is about becoming more responsive and adaptable to consumers’ wants and needs around mobile data services. A stellar customer experience – complete with personalized and contextual mobile data offers, real-time usage alerts, unique roaming offers, and everything digital – is central to being successful as a DSP.

The core ingredients of a successful DSP:

  • Subscriber Segmentation Capabilities: A CSP needs to have granular segmentation capabilities based on parameters such as location, age, gender, consumption, device type, and many more. Mobile data needs for each subscriber varies greatly and requires this segmentation for smart offers that increase ARPU. A recent study by The Manifest reveals that of the 511 smartphone users surveyed, almost 40 percent use social media apps frequently – almost four times more than any gaming, communication or messaging apps. However, if we were to consider another context – enterprise customers – we’d find that their aim is to limit their employees’ use on certain social websites while at work and instead promote other services. To cater to these two different segments, an operator must create a customized offer for each.
  • Rich Contextual Data Offer Creation:  CSPs should be able to create offers based on multiple parameters: QoS, apps and content, time, device type, data usage, and subscriber profile, as well as network-centric parameters like congestion, access network, and location.
  • Sponsored Apps and Offers: CSPs can partner with other ecosystem players, like OTT apps or digital services, to offer special promotions or plans that are subsidized by the partner. For example, an operator may offer a plan where video streaming is free from one of their local video partners, to drive consumption of that content.
  • CSPs Own App: A lot of CSPs are choosing this option and urging users to install their native app. Using the app, subscribers can instantly purchase a data pass, or even create their own, based on how much data and validity they want to buy. In addition, users can subscribe to personalized data usage alerts. Subscribers can also elect to set their own bandwidth speeds for data, to manage and even “stretch” their usage.

The transformation of a CSP into a DSP is indeed disruptive, but it is the need of the hour. CSPs need to evolve their legacy systems, molding their business models to stay relevant and profitable in the market.

In the coming times, consumers and their needs will be the driving force of the market. CSPs need to understand this and create valuable offerings and business processes that put consumers at the center. CSPs need to plan ahead of the changing market requirements to beat the curve and relevant to their customers at all times.

Click here to read how Green Com modernizes its mobile network with an Alepo BSS Transformation solution, resulting in 10% higher revenues within just two months of deployment.

Pankaj Garg

Pankaj Garg

Product Owner, Digital BSS

Pankaj Garg is a telecom and FinTech expert with over 14 years of experience in the software industry. Handling digital BSS offerings is among the many hats he wears at Alepo. Always up to speed with the newest advancements in the products he handles, he takes it slow only when he’s road-tripping across India to discover new places.

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