What are the important aspects of digital transformation

With fast-paced technological advancements and changing customer preferences, telecom service providers worldwide have acknowledged the importance of digital transformation on their roadmaps. To be successful and stay competitive in the market, operators need to embrace digital excellence in four critical aspects, i.e. customer experience (CX), business, operations, and processes.

By embracing digital excellence and next-generation techniques like automation, artificial intelligence (AI), and machine learning (ML), operators can revolutionize how businesses run and achieve their ultimate business goals of efficiency, customer value, innovation, and revenue.

When implemented correctly, digital transformation benefits both operators and their customers. These are some examples:

• Streamlined operations using process automation
• Swift service innovation to meet evolving customer demands and differentiate from competitors
• Lower operational costs and overheads
• Reduced time to market for new services
• Digital-first customer experience (CX)
• New revenue streams and full monetization of digital services
• Increased sales conversions and simplified onboarding
• Readiness for the next-gen networks

How can operators ensure a successful digital transformation?

A successful digital transformation means operators need to ensure reinvention across the full gamut of network functionalities. These can be broadly classified into four categories: CX excellence, operational excellence, process excellence, and business excellence.

I. CX excellence

Launch and monetize digital services

Operators need to remember that CX is everything. Customers today have increasingly digital lifestyles. Shopping, staying in touch with friends and family, working with remote teams, studying, managing finances: people do pretty much everything online. They expect their service providers to keep up and make this easy for them. Plus, 5G opens endless possibilities of CX-focused use cases, all of which require modern and robust network infrastructure. A modern and advanced digital BSS lets operators fully monetize unique and differentiated innovative next-gen services such as smart homes, buildings, cities; autonomous vehicles; entertainment and media experiences such as AR/VR; and much more.

Improve customer relationship management

Digitizing CX involved a lot more than just delivering, managing, and monetizing services. Operators must find ways to increase customer engagement, create more upselling and cross-selling opportunities, and ensure that their support offers can swiftly resolve customer issues. They can streamline all these activities by implementing a digital customer relationship management (CRM) platform.

With a digital CRM along with a host of other customer relation-enhancing applications such as mPOS, and enterprise self-service (ESS), operators can add value at all stages of the customer lifecycle, including sales and support, for retail subscribers and enterprise customers. They can automate workflows and introduce AI/ML techniques to eliminate manual processes.

Deliver omnichannel experience

Customers today expect a consistent sales and support experience across channels, from the more conventional SMS and IVR to WhatsApp, Facebook, Alexa, and everything in between. Introducing omnichannel support lets operators provide seamless and personalized CX across various web, mobile, and social media platforms. Implementing NLP chatbots on these platforms helps ensure an always-on self-care experience. By enabling round-the-clock 24x7x365 availability for their customers with web and mobile self-care, they can empower customers to be self-reliant, helping them resolve most issues without having to dial into a call center or visit a physical store. The result is lesser churn and lower operational expenses.

Digitize the customer journey

Digital transformation works best when extended across the entire customer journey: digital onboarding, eKYC verification, and dispatching SIMs to the customer’s address help digitize customer acquisition. Next, Operators can offer personalized and contextual plans and offers based on the customer’s location, usage needs, and so on. They can also leverage data to gain insights into customer preferences to create innovative and personalized rewards programs, building customer loyalty and differentiating their brand in a crowded marketplace. Digital Transformation enables operators to launch fully automated zero-touch networks, requiring no physical touchpoints.

II. Operational excellence

Virtualize to scale instantly

An agile and virtualized network environment lets operators easily adapt to changing market dynamics and scale as needed, with no additional OPEX and CAPEX required. Virtualized network functions replace traditional hardware, taking a software-based approach to keep the network running smoothly.

Motivated by the success that enterprises have had with it, many operators today are implementing a virtualized core network, and those who haven’t should definitely have it on their roadmaps. Most modern BSS solutions are NFV-compliant, making it easy for operators to make the shift.

Deploy services rapidly

With digital enablement and virtualization, operators can introduce new and innovative services on the fly and reduce response time. This enables them to swiftly differentiate themselves from their competitors. Virtualization also reduces OPEX and eliminates the need for frequent hardware upgrades that tend to rack up the bills.

Implement 5G using 4G core

Another important benefit that virtualization enables is support for advanced 5G use cases. It helps support a much higher network by keeping pace with dynamically changing requirements of speed, latency, efficiency, reliability, and throughput.

III. Business excellence

Intelligent data insights

A key benefit of digitizing the network is being able to analyze customer data to gain detailed real-time insights into their behavior and usage needs. As these needs evolve, operators can personalize their services. Leveraging data helps to define both short- and long-term business objectives.

Modern digital BSS stacks like Alepo’s provide fully customizable reports that let operators segment customers based on the parameters they value most. Insights from these reports help create granular and personalized plans and offerings.

These insights also help target promotions and advertising to the relevant audience, which can be an important new revenue stream by way of third-party sponsorships.

Partnerships

Customers today engage far more on social media and chat platforms than they do with their service providers who tend to have traditional means for engagement. Operators looking to gain the most from their digitization activities can build a cross-industry partner ecosystem that offers more direct engagement platforms by integrating their services into the core offering. In effect, the operator can enrich CX without having to invest in building and managing a new service. A digital BSS integrated with an advanced partner management solution enables them to support these partnerships.

Accelerated monetization of use cases

A 5G-ready digital BSS stack lets telecom operators rapidly monetize the data network with innovative and personalized offerings, enhancing the digital experience for subscribers and improving customer loyalty. The elastic and convergent platform provides a network environment for CRM, convergent charging and billing, with REST APIs that offer the flexibility to quickly introduce a host of digital services with new billing models.

IV. Process excellence

Automated workflows

Digital transformation means being able to integrate automation across all processes at every level. Automating workflows, backend processes, and business operations help reduce dependence on staff, eliminates errors caused by manual intervention, and consequently keeps operational costs low.

Streamline sales processes

Operators can reduce their workload, save time, and lower operational costs by setting up automation for sales processes to streamline the full sales life cycle. This includes automating emails, alerts, notifications, and more to centralize day-to-day operations, capture leads, manage databases, set reminders for follow-ups, and other tasks to manage the sales pipeline. In addition, data insights help enrich the sales process, helping predict business outcomes, identify leads more accurately, and improve conversions.

Centralized catalog management

A significant challenge that service providers face today is being able to launch and manage services – especially with the growing list of use cases owing to the introduction of 5G, IoT, AR/VR, and more. Implementing a digital BSS with a centralized product catalog helps address this concern.

With a common product repository, service providers can swiftly introduce new services to keep up with evolving customer demand. They can define granular metrics (volume, time, value, quality of service, and so on), enable support for multi-play offerings, and more. Partners and distributors, too, can easily collaborate to efficiently manage offers.

Efficient revenue management

Network transformation with a modern and advanced digital BSS helps operators ensure they can prevent revenue leaks and maximize their monetization potential. CSPs need real-time billing and policy control capabilities to seize and monetize opportunities that all-IP networks bring. With convergent charging, they can automate rates and charging for their customers. They can ensure accurate billing for their interconnect and roaming partners to accurately charge other operators for using their voice, SMS, data, and other network infrastructure. They can also support next-gen charging use cases such as surge charging when demand is high.

Conclusion

Digital transformation is crucial to improve CX and achieve business, operational, and process excellence. Advanced digital business support systems comprising digital CRM, omnichannel self-care, customer value management, innovative billing and charging, and more help operators differentiate themselves and their network offerings, while maintaining sophisticated customer experiences and higher revenue margins.

Do you want to take an essential first step by implementing a modern, 5G-ready, NFV-compliant digital BSS like Alepo’s? To get expert advice, contact market.development@alepo.com.

Introduction

As 5G technology advances and is adopted globally, network operators must decide whether to move their 5G core to the public cloud. While popular cloud providers have been pushing for this move, most operators have chosen to stick with traditional private cloud deployments due to the complexity and high investment costs associated with 5G Service-Based Architecture (SBA) networks.

Functional 5G SBA core

5G SBA networks have around 36 network functions that are much more complex compared to previous generations. They also use container-based cloud-native network functions (CNFs), which eliminate the dependency of tight coupling between the software and hardware resources. Before 5G, networks were built by end-to-end core vendors that supplied network functions built on tightly integrated x86-based hardware. As service providers make this paradigm shift from tightly integrated software and hardware to cloud-native CNFs, there are numerous challenges to consider.

Challenges of moving 5G core to the public cloud and solutions to overcome those

Complexity and time-to-market

Implementing a 5G SA network on a telco cloud is already a complex task. Moving to the public cloud would increase that complexity even further due to the need for high-level network security. Time-to-market for CSPs that have already deployed 5G core on the public cloud varies between four to five years.

How to overcome this challenge

CSPs should thoroughly understand the requirements for moving the network to the 5G core. Conducting lab simulations and beta trials before commercial deployment can ensure optimal network performance and availability.

Reliability and performance

Telco-grade network reliability is expected to be 99.9990% for mobile broadband and 99.9999% for private wireless applications. Public cloud service providers (SPs) typically have reliability numbers between 99.50% to 99.99%. Public cloud SPs must meet these high-reliability standards and have geo-redundancy in place to prevent single points of failure that affect the entire network. In case of network downtime, telecom operators should commit to restoring the network in the minimum possible time and ensure that the network outage is confined to one country when including multi-national CSPs.

How to overcome this challenge

CSPs must confirm whether their network reliability meets the expected standards from various public cloud SPs. CSPs should verify the network uptime SLA from the public cloud SP. They must also consider geo-redundancy and failover mechanisms using various data center zones from their cloud provider.

Data sovereignty and security

Security is a major concern for CSPs when moving to the public cloud. Public cloud service providers must meet all data sovereignty and regulatory requirements and keep users’ personal and lawful intercept data within the country’s territory.

How to overcome this challenge

CSPs need to confirm that the data center of the public cloud SP is within the country’s territory. Regular audits need to be performed by CSPs to keep track of where and how the data is stored.

Agility

To fully utilize the potential of 5G, CSPs need to build an agile network that can introduce new features quickly. Public cloud service providers must provide granular network control and make it easy for CSPs to install software upgrades.

How to overcome this challenge

When considering a move to a public cloud, CSPs should consider the following factors:

• The level of network control that will retain in the public cloud.
• Any loss of control that may occur compared to a telco cloud.
• The process for installing 5G core software upgrades and introducing new features.

Total cost of ownership

When switching from a telco to a public cloud, CSPs must consider various factors such as performance differences, user plane function (UPF) throughput differences, potential lost revenues during network downtime, costs of changing vendors, and upgrading plans.

How to overcome this challenge

CSPs should evaluate the flexibility and cost of different public cloud plans regarding network capacity and bandwidth to determine the most cost-effective option. It is important for CSPs to carefully review the plan’s network capacity limitations, any additional charges for exceeding capacity, and potential penalties for scenarios such as signaling storms. By negotiating these terms in advance, CSPs can minimize unexpected costs.

Conclusion

Moving 5G cores to the public cloud is a complex decision with several challenges. CSPs must weigh the pros and cons and consider their options before deciding. Alepo’s 5G Core network solution is cloud-native with service-based architecture, which can help CSPs run a 5G core in the cloud environment. In addition, it can be deployed on multiple cloud platforms, such as AWS, Google, and Azure. To start your 5G journey, send an email to market.development@alepo.com. We’ll help you get started.

Introduction

As 5G networks continue to roll out across the globe, network operators seek ways to manage and optimize these complex, high-capacity networks efficiently. One solution gaining traction is using the cloud Network Data Analytics Function (NWDAF). The cloud NWDAF plays a key role in realizing the automation and monetization of 5G networks.

What is cloud NWDAF, and how does it work?

NWDAF is introduced by 3GPP to handle network analytics and provides real-time analysis and insights into network performance and behavior. It continuously monitors network data, identifying trends, patterns, and anomalies that may indicate issues or potential improvements. NWDAF can help network operators proactively troubleshoot problems and optimize network performance, improving reliability and quality of service for end users.

In addition to providing real-time analytics, NWDAF can also provide data-driven recommendations for network configuration and optimization. By analyzing large amounts of network data, NWDAF can identify the most effective settings and configurations for different network scenarios and automatically apply them, reducing the need for manual intervention and speeding up the process of deploying and managing 5G networks.

Cloud NWDAF can analyze data from various sources, including network performance metrics, subscriber data, and service usage patterns. It can also integrate with other network management tools and systems, such as network element controllers and orchestration platforms, to provide a comprehensive view of network performance.

NWDAF integrates will all 5G core network functions

How can operators use cloud NWDAF in 5G networks?

There are several ways that network operators can use the cloud NWDAF to improve 5G network performance and management:

• Proactive troubleshooting: By continuously monitoring network data, NWDAF can help operators identify potential issues before they become major problems. This can enable operators to take proactive measures to prevent outages and other service disruptions, leading to improved reliability and quality of service.
• Optimization of network performance: NWDAF can provide data-driven recommendations for optimizing network performance. For example, it can identify the most effective configurations for different network scenarios, such as high-traffic areas or special events, and automatically apply them to improve network efficiency and capacity.
• Streamlined deployment and management: By automating network configuration and optimization tasks, NWDAF can help reduce the time and effort required to deploy and manage 5G networks. This can help operators to bring new services to market faster and more efficiently.
• Enhanced user experience: By improving network reliability and performance, NWDAF can help to enhance the user experience on 5G networks, leading to increased customer satisfaction and loyalty.

Conclusion

NWDAF is a powerful tool that can help network operators efficiently manage and optimize 5G networks. By continuously analyzing and optimizing network performance, NWDAF can help to ensure that 5G networks are reliable, efficient, and provide an enhanced user experience.

Alepo’s 5G Core network solution, including SDM (AUSF, UDM, UDR) and PCF, interface with NWDAF, helping our 5G operator customers with advanced network analytics, real-time monitoring, quick troubleshooting and service restoration, and many more effective network management and optimization functions.