Mobile Operator Survey: Over-the-Top (OTT) Services Outlook in Asia Pacific
Survey Overview
The expansion of broadband networks and increasing internet adoption have catalyzed the growth of OTT services for messaging, voice, and video applications. This has posed a threat to operator revenue. However, operators can leverage demand for OTT services to drive up ARPU and brand recognition.
This Alepo survey was conducted among Mobile Network Operators (MNO) executives in Asian markets (APAC) to gain perspective on the impact of OTT services on their businesses, OTT partnership opportunities, and other data monetization strategies.
Key Takeaways
Overall, respondents felt that declining voice revenues versus rising OTT voice services is a major challenge. Nearly two-thirds of respondents directly compete with OTT services. Many are focusing on OTT partnerships.
Understand more about the challenges operators face in navigating through the OTT revolution
Many find it challenging to compete with OTT pricing, feel that OTT services innovate swiftly, find revenues are declining, and more.
Know about the different strategies employed by APAC operators to ensure success
In response to competition from pure OTT players, many operators are providing their own OTT services and/or collaborating with OTT providers.
Learn how OTT partnerships give operators a competitive edge
Operators find that these types of partnerships are especially beneficial for customer-facing apps.
Discover how Alepo solutions can unlock the potential opportunities between MNOs and OTT service providers in APAC
Alepo’s solutions provide a flexible and easy-to-use innovation environment. Operators can define new OTT-centric data offers in minutes and go to market swiftly.
