How a Centralized Product Catalog Revolutionizes a Telco’s BSS Offerings

How a Centralized Product Catalog Revolutionizes a Telco’s BSS Offerings

How a Centralized Product Catalog Revolutionizes a Telco’s BSS Offerings

24th of February 2021
With a growing demand for smartphones and other data-hungry devices in the digital era, offering customers the right products at the right time remains a challenge for CSPs. It can be difficult for CSPs to create, manage and monetize data offers efficiently. Despite having a variety of products, many fail to respond to the growing needs of customers in an ever-changing marketplace due to unconsolidated Business Support Systems (BSS), a poorly integrated order management system, and multiple product catalogs. While customers clearly indicate that quality, reliability and consistent service are keys to retention, operators’ BSS stacks fail to anticipate customer needs to proactively deliver personalized offers.

The root of the problem is a lack of ability to deliver on customer demands for bundled services and siloed product offerings. The ideal solution is to have a single centralized product catalog. A centralized product catalog helps seize revenue-generating opportunities, deliver unparalleled Quality of Experience (QoE), reduce time-to-market (TTM), retain a profitable subscriber base, reduce churn, and improve brand loyalty.

A Single Centralized Product Catalog Versus Multiple Product Catalogs

Operators and their many distinct teams (such as business, product, operational and network) currently maintain several product catalogs for multiple channels, such as subscribers, affiliates, casual customers, and more. However, to gain a competitive market advantage and to ensure the timely launch of new products, CSPs need to quickly design, create, price, bundle, collaborate and launch offers based on customer needs and preferences. Unfortunately, as soon as the market and customers’ preferences evolve, these old product catalogs take a backseat, and the need to create a new product catalog arises. The constant creation of new products and the need for bundled services across multiple departments make it difficult for operators to manage multiple product catalogs scattered across the BSS.

To make the product portfolio instantly available to marketing and product teams and to reduce complexities, a single centralized product catalog offers a powerful solution to the constant battle to respond quickly and efficiently to market changes. It helps CSPs to design, collaborate, organize, and manage offer life cycles with ease, giving them a competitive edge to launch numerous innovative plans and services on the fly. The reduced TTM and ability to respond quickly to customer needs redefine the customer experience, assure customer happiness, increase ARPU and ROI, and lower operating costs.

How a Centralized Product Catalog Reduces TTM

From offer creation to fulfillment, Alepo’s next-gen Digital BSS platform, with a built-in product catalog, is designed to increase revenue and customer loyalty by facilitating a rapid TTM for new, innovative products and services. The centralized Alepo Product Catalog gives CSPs the flexibility to agilely respond in a continuously evolving market across multiple access technologies with fine-grained prepaid, postpaid, and hybrid plans. With Alepo’s Product Catalog, products can be configured and brought to market via a simple point-and-click interface and defined by many metrics based on volume, value, time, and QoE.

10 Key Considerations for an Ideal Product Catalog

1. Single, Centralized, Convergent Tool

A product catalog should be a single, truly centralized, convergent, and service-agnostic application that bundles multiple service offerings into one package within a few minutes, anytime and for any network.

2. Simple, Intuitive Interface

A product catalog should have a simplified, modern user interface (UI) that helps business users conceptualize and design new offers quickly. Alepo’s Product Catalog, a robust and standalone application, takes the user experience to new heights with a drag-and-drop UI, helping CSPs create new features with ease.

3. Product-Centric Dashboard

With cutting-edge product catalogs such as Alepo’s, marketing and product teams are able to maintain a smart dashboard. With quick insight into upcoming, ongoing, and expired offers, as well as the most discussed offers, a product-centric dashboard efficiently manages the product offering design process.

4. Efficient Offers Management

A single and centralized or master product catalog serves as an offer repository when integrated with other IT systems of the BSS platform. A product catalog reduces the effort put into creating and managing offers. Irrespective of the number and nature of offers, the ideal product catalog manages all manner of offers, system-wide, in a single catalog, ensuring efficiency.

5. Eases Teamwork and Collaboration

A product catalog should provide features like sharing, discussion, and history. This built-in communication eliminates the need for spreadsheets, whiteboards, or paper versions of the offers that get easily lost or are hard to organize. With all of this information in one place, collaboration is more efficient, and fewer mistakes are made. Discussion forum functionality enables marketing and product teams to manage the offer design process efficiently. It encourages active participation and discussion across departments during the offer design process. This collaborative process helps CSPs to reduce operational cost and respond with agility to shifts in the market.

6. Flexible Offer Design Interface

The platform should provide flexibility in designing offers, allowing marketing and product teams to create and modify offer attributes and features while capturing their granular details. Advanced applications like Alepo’s Universal Offer Designer help create attractive and innovative products, without limitations, giving CSPs a competitive edge in the market.

7. Intelligent Offer Organization

The list of offers present in the product catalog should be easily scanned by adding filters such as tags and categories. The platform needs to be flexible, managing offers through the use of a search filter tool, offer versioning, categorization, and tags. New offers can be designed quickly and intelligently to fill gaps in the current catalog through the use of offer import/export, cloning, and product comparisons.

8. Supports Multi-Play Offerings

The role of a product catalog is not just to create and manage offers, but help CSPs gain new subscribers, offer complex service bundles, improve ARPU, and generate revenue. The product catalog remains a powerful channel for CSPs to improve their multi-play offerings and digitally evolve their network.

9. Secured Access

A product catalog should provide role-based authentication for creating offers, editing offers, read-only access, deleting offers, creating features, and so on. This administrative aspect helps in maintaining authorized access, reducing human error.

10. Flexible Deployment Options

The product catalog is generally a standalone tool and comes with flexible deployment models such as “SaaS” or “on-premise.” Considering the business needs and IT complexities, Alepo’s Product Catalog supports multiple business models, i.e. as an internal component of Alepo’s Digital BSS Solution or as a standalone master product catalog with integration’s to other IT systems through RESTful API integration.

Anju Gulati

Anju Gulati

Marketing Manager

A core marketer with around twenty years of cross-discipline experience, including marketing communications, operations, and content creation. I believe with an increasingly competitive marketplace, marketing creates the magic to expedite sales closures, achieve business success, sustain brand leadership, and drive future growth.

Marshall Islands National Telecommunications Authority Selects Alepo & Blue Arcus to Launch New 4G LTE and WiFi Services

As the Marshall Islands National Telecommunications Authority (NTA) looks to rapidly evolve the country’s mobile broadband infrastructure from 2G to 4G, it recently enlisted two U.S.-based LTE technology providers – Alepo and Blue Arcus – to deploy a turnkey LTE & WiFi solution in the island nation.

 Thursday, September 08, 2016, Majuro, Marshall Islands; Austin, TX; San Jose, CAAlepo (www.alepo.com) – an award-winning provider of core network and IT software solutions for communications service providers worldwide, announced today a new partnership with Blue Arcus Technologies Inc. to launch 4G LTE and WiFi services across the Marshall Islands with the National Telecommunications Authority (NTA).

With a vision to provide customers with high-speed fixed and mobile internet services throughout the Marshall Islands, NTA made the decision to rapidly evolve its mobile broadband infrastructure from 2G to 4G LTE and WiFi. In doing so, NTA will be able to offer faster, more reliable mobile broadband services, more personalized data plans and offers for every type of customer, and create a more modern customer experience.

“NTA is committed to providing reliable, high-quality communications services everywhere in the Marshall Islands, and by upgrading our networks to 4G LTE and WiFi, we will be able to give our customers and visitors a greater digital experience,” said Thomas Jr. Kijiner, President and CEO for NTA. “We are confident in our selection of Alepo and Blue Arcus to make our vision of 4G LTE a reality.”

As part of the project, Alepo will deploy its convergent, real-time charging and billing solution, which enables communications service providers like NTA to accelerate time to market of new services and offers, to modernize the customer experience with web and mobile app self-service channels, and to differentiate services via app-based charging, service bundles, family and shared plans, prepaid and pay-as-you-go data plans, flexible promotional offers and loyalty rewards, and much more. Alepo’s solution combines essential LTE evolved packet core network functions, including advanced policy and charging control (PCRF), real-time charging and billing (OCS / OFCS), AAA infrastructure for WiFi interworking, and additional business support systems (BSS), onto a single, high-performance platform that can be rapidly deployed and monetized. In addition, Alepo will integrate with the legacy mobile core infrastructure to create a truly convergent mobile environment.

“We are proud to work alongside the National Telecommunications Authority and Blue Arcus to upgrade the communications infrastructure in the Marshall Islands with LTE and WiFi,” said Vani Manian, Technical Director for Asia Pacific at Alepo. She added, “NTA’s leadership and vision for a more connected Marshall Islands will create a better quality of service and experience for NTA subscribers.”

This deployment marks the first partnership between Alepo and Blue Arcus.

“We are very pleased to partner with Alepo to support the launch of LTE at NTA in Marshall Islands,” said Naren Yanamadala, CEO of BlueArcus. He added, “We trust Alepo’s proven industry experience and expertise in the deployment of LTE solution and hope that the partnership will prove to be beneficial in the roll out of LTE in NTA’s network.”

At NigeriaCom 2016, Alepo will showcase its policy, charging, and CRM solutions with live demonstrations at booth #17. NigeriaCom 2016 will take place on Sep 20 – 21, 2016 at Lagos, Nigeria. For a live demonstration, please complete the form below to schedule a meeting with Alepo at NigeriaCom 2016.

www.alepo.com/news-events/upcoming-events/

About Marshall Islands National Telecommunications Authority (NTA)

Marshall Islands National Telecommunications Authority is a private corporation with significant ownership by the National Government. It is the authorized sole provider of telecommunications services and is responsible for providing domestic and international voice, fax, data, and Internet services to and from the Marshall Islands.

For more information please visit www.ntamar.net

 About BlueArcus

Blue Arcus Technologies, Inc., a California-based company, specializes in providing cost effective mobile network solutions across the globe. The company also addresses telecommunication needs through its rural & remote community solutions, maritime & ferry solutions, tactical & emergency solutions, and mobile network solutions.

For more information please visit www.bluearcus.com

 About Alepo

In Partnership with Alepo, Bitflux Launches the first Wholesale LTE Services in Nigeria

Bitflux recently launched new wholesale LTE data services on Alepo’s advanced policy and charging control, convergent charging and billing, and CRM platform.

Thursday, August 25, 2016, Austin, TXAlepo (www.alepo.com) – an award-winning global provider of core network and IT software solutions for communications service providers, announced today that Bitflux, the only wholesale communications service provider in Nigeria, has launched the first wholesale LTE services in the country on Alepo’s complete BSS platform.

With Alepo’s core LTE solution and built-in affiliate management, Bitflux is able to operate as a mobile virtual network enabler (MVNE), supporting multiple MVNO operations on a single, hosted platform. As part of the deployment, Alepo delivered its advanced policy and charging control, convergent charging and billing, CRM, and other BSS modules.

With the deployment, Bitflux promises to deliver faster Internet user experience than what existing 4G LTE service providers offer in Nigeria.

Nigeria shows immense potential for 4G LTE connectivity, boasting a population of more than 160 million and rapidly growing economy. In the effort to advance Nigeria’s National Broadband Plan and to accelerate Nigeria’s development in LTE technology innovation, Bitflux will work closely with Alepo as its strategic “All Things Data” technology partner.

“At Bitflux, our vision is to enhance customer experience though continuous innovation, and the launch of the wholesale LTE network is a step towards realizing this vision,” said Biodun Omoniyi, Director at Bitflux Communications Ltd. He added, “With Alepo as our technology partner, we are able to offer a range of wireless services that are in tune with the demands of our customers and that will enable us to remain a market leader in this domain.”

With Alepo, Bitflux enjoys a proven, end-to-end 4G LTE solution that supports current business needs and future services as they evolve. The pre-integrated solution provides Bitflux a sophisticated service creation environment, enabling a rapid time to market while maintaining a low total cost of ownership.

“We are proud to be associated with Bitflux to launch a wholesale LTE network in Nigeria,” said Shivani Sardesai, Director for Africa region at Alepo. “As Bitflux looks forward to a smooth and fast-performing LTE network infrastructure, Alepo assures to deliver the most advanced BSS/OSS platform that guarantees an amazing customer experience.”

At NigeriaCom 2016, Alepo will showcase its policy, charging, and CRM solutions with live demonstrations at booth #17. NigeriaCom 2016 will take place on Sep 20 – 21, 2016 at Lagos, Nigeria. For a live demonstration, please complete the form below to schedule a meeting with Alepo at NigeriaCom 2016.

https://www.alepo.com/news-events/upcoming-events/

About Bitflux Communications Ltd.

Bitflux Communications Ltd. is a licensed Wholesale Wireless Access Broadband Service Provider offering innovative 4G Broadband Services on a state-of-the-art world class LTE Network. Bitflux is focused on helping telecommunications service providers grow nationwide.

http://www.bitfluxng.com/

About Alepo