Promotions and Campaign Management System
Promotions and Campaign
Management System
Alepo Promotion and Campaign Manager is an intuitive analytics-driven system to manage customer digital engagement such as promotions, campaigns, loyalty points, and more, helping telecom operators maximize ARPU and market share while reducing churn by delighting customers.
What is a campaign management system?
What benefits a telecom campaign management system offers?
A promotion and campaign management system is meant to help telecom operators encourage and maximize customer engagement. By enabling highly personalized and contextual offerings through the use of analytics, it helps enhance the customer experience (CX), winning customer loyalty, reducing churn, and eventually helping operators boost ARPU and overall revenue.
An End-to-End Promotion and Campaign Management System
Boost Customer Experience
It includes a built-in rewards catalog to define various loyalty points, cashback or digital credits, e-vouchers, airtime, data, physical gifts, and more along with their redemption rules.
Operators can send multi-channel personalized communications to defined groups and orchestrate automated campaigns through a visual builder.
The system defines and chooses the most suitable templates to deliver optimized alerts in real-time, improving customer engagement.
The built-in data processor extracts relevant data from multiple external systems (OCS, CRM, billing, and more) and obtains the information needed to execute promotions. The Mediation System ensures flawless data distribution.
Run Real-Time Promotions
Build Flexible Campaigns
The campaign management system lets operators provide numerous promotional offers in real-time. They can set campaign limits such as maximum rewards or how many rewards each customer can receive.
Test, Evaluate, And Monitor
Operators can monitor a campaign right until it is delivered, minimizing errors in execution. Campaign performance is assessed against achieved goals, with insights into how it performed compared to similar campaigns by competitors. Operators can also monitor evolving customer trends and behaviors.
Deploy Dynamic Campaigns
Customer Profiling
Alepo Promotion and Campaign Manager enable more relevant promotions by allowing customer segmenting using automatic tagging based on cash-in, ARPU, plan type, total years of subscription, billed amount, age, profession, income, and more. Operators can exclude blacklisted customers from campaigns, and customers have the option to opt-in or opt-out.
Flexi-Rule Structure
The system swiftly adapts to change and enables building a strategy based on local regulations, business goals, market dynamics, and customer profiles.
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Case Studies
A West African Operator
One of the largest in the region, the mobile operator partnered with Alepo to reassert its market leadership by introducing innovative 4G data plans and promotions. The operator upgraded to Alepo’s latest BSS and AAA and introduced the OCS. Read how the upgrade boosted revenue, improved network efficiency, and enhanced CX.
Amara Communications Co., Ltd.
ACS launched Myanmar’s first LTE-only service using Alepo’s Digital BSS and managed service offerings (MSO). A month in, the operator recorded over 60K subscribers. Read the success story of how the project facilitated significant revenue growth, ensured zero network downtime, and helped ACS introduce innovative marketing campaigns.
Eswatini Mobile
Having turned to Alepo to help resolve its frequent network disruptions and lags, the operator overhauled its network with Alepo’s digital transformation. The project helped Eswatini Mobile eliminate its network issues, boosting CX, reducing churn, and increasing revenue by XY percent in three months.
Collateral
Blog Posts
Why every telco’s CX strategy should include omnichannel self-care
Customer experience (CX) remains the top differentiator for telcos to gain an edge, and omnichannel self-care is the key to a foolproof CX strategy.
Top 7 benefits digital BSS delivers, now and in 5G
5G promises a transformational customer experience, and to fully monetize this transformation and derive maximum ROI, operators must have an effective digital BSS stack.
Delivering Service Innovation with Convergent Billing and Charging
Increasing service offerings puts a lot of pressure on operators’ billing platform. The need to enhance the capabilities of the BSS system has become as significant as improving network capacity from time to time.
How a Centralized Product Catalog Revolutionizes a Telco’s BSS Offerings
With a growing demand for smartphones and other data-hungry devices, a single centralized product catalog helps CSPs to seize revenue-generating opportunities and deliver an unparalleled QoE.
Press Releases
Eswatini Mobile overhauls and modernizes network with Alepo digital transformation
Alepo’s digital transformation modernized Eswatini Mobile’s network, boosting CX by ending frequent network disruptions, digitizing self-care, enabling advanced plans.
Amara Communications sees significant subscriber growth on the launch of their LTE service
Alepo has deployed its BSS solution and Managed Services Offering (MSO), enabling Amara Communications to launch data plans Launch of the data-only service, called ananda, marks Amara Communications’ entry into the burgeoning telecom market in Myanmar The service...
Marshall Islands National Telecommunications Authority Selects Alepo for Fully Converged Fixed and Mobile Services Billing and Complete BSS
With the new fully convergent billing system, the National Telecommunications Authority (NTA) will have the ability to respond to shifting needs in the island nation with the flexibility to support new services. Further, Alepo’s solution will enable NTA to roll out...
Tuvalu Telecommunications Corporation Selects Alepo & Blue Arcus to Launch LTE and WiFi Services in Tuvalu
With Alepo’s LTE and WiFi solutions, Tuvalu Telecommunications Corporation (TTC) aims for a swift rollout of new broadband.