WiFi Service Management Platform
WiFi Service Management Platform (SMP)
What is a wifi service monetization platform?
Monetizing WiFi is a challenge for service providers, with fewer customers willing to pay for WiFi services today. A modern WiFi service monetization platform (WiFi SMP) enables service providers to create sponsored services in addition to paid plans. Customers can access the operator’s WiFi hotspot network in public places for free, after watching a video advertisement, completing a survey, logging in using their social credentials, and more, and the operator generates revenue without having to directly charge customers.
How can telcos monetize wifi?
To monetize WiFi today, service providers need to leverage more sophisticated monetization opportunities than only paid journeys and must incorporate analytics, redeemable vouchers, contextual and targeted advertising, personalized offerings, location-based offers, and more. A WiFi service management platform enables them to create captive portals to directly interact with customers, create multiple custom offers, segment and target customers, forge partnerships, and custom-make multiple WiFi captive portals for themselves as well as affiliates.
Revenue-Enhancing Features of Alepo WiFi SMP
Built for WiFi Roi
The advertising module lets you effortlessly create targeted ads for partner brands.
The built-in partner lifecycle management module enables creating and managing a WiFi reseller ecosystem, including ISPs and MNOs for value-added services (VAS), revenue-share and commission-based models, and more.
The WiFi SMP also enables wholesale and bulk collaborations with CSPs for WiFi offload and international WiFi roaming.
Download solution brief – Carrier WiFi in the 5G Era – to learn about WiFi business models that help generate a high return ROI
Enables Diverse Offers
Regardless of your architecture, the platform seamlessly integrates with legacy WiFi gateways and controllers through its vendor-neutral standards-compliant architecture.
Through gated access, the WiFi SMP enables you to collect user data and create personalized offers for captive portal users.
Quickly build personalized portal pages to match your branding, geo-specific customization for location-based advertising, and more.
Create an unlimited number of customized offers to segment and target customers. Offers can be generated based on:
- Validity periods
- Gated access to speed-boosted WiFi
- Specific affiliate rates and offers
Easy to Use
Alepo WiFi SMP has a robust, modern interface, offering templates and drag-and-drop design tools for creating captive portals.
Whitepapers and Briefs
Alepo’s all-inclusive WiFi SMP helps maximize ROI and leverage the benefits of a best-in-class WiFi network, including managing everything from the customer journey to the full partner lifecycle. Read the solution brief to know more.
WiFi hotspots remain the most viable part of a wireless network’s mobile data strategy to deliver instant and high-speed data connectivity in the absence of network coverage. Read this white paper on how operators can unlock new revenue streams.
Colombia’s principal CSP, ETB, deployed Alepo’s Carrier WiFi to deliver consistent and reliable data services to its LTE mobile subscribers, automatically offloading them to the hotspot network to fill coverage gaps. In just one month, they reduced churn, grew the subscriber base, and boosted CX by 5%.
The Ghanaian operator turned to Alepo for a market-ready “LTE in a box” solution to deploy advanced LTE and WiFi hotspot data services. Alepo’s solution helped launch the most advanced and competitive data plans, including video on demand, tiered bandwidth speeds, app bundles, WiFi data passes, and more.
As internet usage becomes a bandwidth-straining practice, a data monetization strategy remains an ideal solution for ISPs to retain and grow their customer base and earn higher data revenue while combating the threat of OTT.
With all the benefits of native WiFi calling, it’s easy to see why OTT apps are losing their stronghold on the WiFi calling market. The seamless handoff from cellular to WiFi call helps customers remain mobile, even when the calls begin.
The two types of technology are both constantly talked about, and often in relation with one another. WiFi offload and calling present the perfect opportunity to increase revenue, customer satisfaction, and quality of service in a highly competitive market with falling profits.
The evolution of mobile technologies has led to an enlarged customer base with evolved demands. As technologies and consumers evolve, CSPs are relying on digital services for success and adapting accordingly.
Most casual users expect WiFi to be free, creating a dilemma for CSPs. But with a robust captive portal, there are many ways to deliver both an excellent customer experience and make money along the way.
Alepo will deploy its Broadband AAA for the network transformation, enabling Celsia to support evolving demand, introduce automation, boost QoS, lower OPEX, and more.
Eiasa has launched the high-speed fiber broadband service – Megaya – using Alepo’s Broadband AAA solution, in partnership with system integrator Italtel.
Orange Guinea Sonatel to streamline FTTH operations using Alepo’ AAA Transformation solution to improve agility, performance, and customer experience.
Increasing service offerings puts a lot of pressure on operators’ billing platform. The need to enhance the capabilities of the BSS system has become as significant as improving network capacity from time to time.